基于节目内容的版权管理系统设计与实现——浅析省级台媒体资产版权管理系统建设实践

发布时间：2018-05-20 22:12

本文选题：省级台 + 媒体资产　；参考：《中国广播电视学刊》2015年04期

【摘要】：随着全媒体时代的到来,广电媒体的优势地位遭到了严峻挑战,面临着被边缘化的危险。广播电视台拥有大量的节目内容资源,经确权的内容资源是可以有效利用的媒体资产。以节目内容为核心竞争力的广电媒体,如果想在全媒体时代继续占据优势,就应对媒体资产版权进行系统化、规范化、精细化的管理,版权管理系统将成为节目版权管理的有力抓手。本文结合江苏台、山东台版权工作实践,分析了对省级台版权管理系统的建设与运行。
[Abstract]:With the arrival of the all-media era, the dominant position of the radio and television media has been severely challenged and is facing the danger of being marginalized. Radio and television stations have a large number of program content resources, and the content resources with confirmed rights are the media assets that can be effectively utilized. If the radio and television media with program content as its core competitiveness, if they want to continue to occupy an advantage in the whole media era, they should systematize, standardize, and meticulously manage the copyright of media assets. The copyright management system will become the powerful grasp of the program copyright management. This paper analyzes the construction and operation of the provincial copyright management system based on the copyright practice of Jiangsu and Shandong stations.
【作者单位】：山东广播电视台;
【分类号】：D923.41

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