论游戏名称的商标权保护

发布时间：2018-06-04 09:04

本文选题：游戏名称 + 显著性　；参考：《电子知识产权》2017年04期

【摘要】：游戏名称能否具备商标的属性,是游戏名称商标权保护的前提。这需要考察游戏名称是否能够具备商标法要求的显著性,能够标示游戏产品的特定来源。在判断游戏名称商标侵权时,需要考察被诉侵权人的使用是否是商标使用行为,以及是否容易导致相关游戏消费者发生混淆误购。只有被诉人的行为构成商标使用,并且容易导致相关游戏消费者发生混淆,才构成对游戏名称商标的侵权。有一些游戏名称本来能够标示游戏产品的来源,但是由于管理不善,逐步演变为某一类别游戏的通用名称。这样,原本特有的游戏名称成为公有领域内的符号,无法受到商标法的保护。他人使用这些游戏名称,并不构成商标侵权。
[Abstract]:Whether the game name can have the trademark attribute is the premise of the game name trademark right protection. This requires examining whether the game name can have the distinctiveness required by trademark law, and whether it can indicate the specific source of the game product. In judging the infringement of game name and trademark, it is necessary to investigate whether the use of the infringer is a trademark use act, and whether it is easy to cause confusion and mispurchase of the related game consumers. Only when the defendant's behavior constitutes trademark use and easily leads to confusion among relevant game consumers, can it constitute infringement of game name trademark. There are some game names that would have been able to identify the source of a game product, but due to mismanagement, it has evolved into a generic name for a particular category of games. In this way, the original unique name of the game has become a symbol in the public domain and cannot be protected by trademark law. The use of these game names by others does not constitute trademark infringement.
【作者单位】：湖南师范大学法学院;
【基金】：湖南省教育厅项目《中国著作权侵权判定规则研究》(16C0993)阶段性成果湖南省重点学科建设项目湖南师范大学一流学科建设项目资助
【分类号】：D923.43

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