论我国人格权商品化的法律保护

发布时间：2018-06-23 17:17

本文选题：商品化 + 人格权商品化　；参考：《辽宁大学》2015年硕士论文

【摘要】：随着市场经济的繁荣,人格权商品化现象越来越多地出现在我们身边。这是对传统人格权的挑战,也是我们面临的新问题。无论是明星,还是普通人,人们纷纷将自己的人格标识用作商业用途,以此积累财富。商家也因此提高了产品销量。总的来说,这是一种双赢的局面。然而,繁荣的背后是更多的纠纷。人格权商品化更加普遍,我国却没有相关的法律来进行规制。按照传统的观念,人格权具有专属性和精神性。如果不承认人格标识具有财产性,势必将阻碍社会经济的发展。本文在内容上可以分为四部分。第一部分是对人格权商品化的介绍,包括它的概念、主体、客体以及实现方式;第二部分论述了外国的保护模式,这里运用比较的方法,选取了两个最典型的国家——美国和德国进行介绍,并将两个国家的制度进行了对比。第三部分是对我国立法状况的阐述,并分析了我国现行立法的不足。最后一部分是笔者对我国立法的建议。这部分先是对外国模式在我国的可行性进行分析,得出的结论是德国模式更值得我国借鉴。随后,笔者针对我国法律提出了具体的建议,包括对人格权商品化的救济方式和限制等。新事物的发展总是具有反复性和曲折性,人格权商品化的产生和发展亦是如此。在完善法律的道路上不可能一蹴而就。因此,我们首先应该保持良好的心态,勇于接纳新生事物。然后认真研究现有理论,分析各国法律的可借鉴性,汲取其中的有益成分为我所用。最后结合我国现阶段具体国情和立法特点,以及我国的社会发展状况,对我国法律加以完善和改进相信在不久的将来,我们一定可以实现对人格权商品化的全面而充分的保护。
[Abstract]:With the prosperity of market economy, the phenomenon of commoditization of personality right appears more and more around us. This is the challenge to the traditional personality right, also is the new question that we face. Whether stars or ordinary people, people use their personal identity for commercial purposes to accumulate wealth. As a result, merchants have increased sales. Overall, this is a win-win situation. Behind the boom, however, are more disputes. The commercialization of personality right is more common, but there is no relevant law to regulate it in our country. According to the traditional concept, the personality right has the special attribute and the spirit. If we don't recognize the property of personality mark, it will hinder the development of social economy. The content of this paper can be divided into four parts. The first part is the introduction to the commercialization of personality right, including its concept, subject, object and realization. The second part discusses the protection mode of foreign countries. Two most typical countries, the United States and Germany, are selected to introduce and compare the systems of the two countries. The third part is about the legislative situation of our country, and analyzes the deficiency of our current legislation. The last part is the author's suggestion to our country legislation. This part first analyzes the feasibility of foreign model in China, and draws the conclusion that the German model is more worthy of reference. Then, the author puts forward some specific suggestions on the law of our country, including the remedy and limitation of the commercialization of personality right. The development of new things is always repetitive and tortuous, and so is the emergence and development of the commercialization of personality right. On the road of perfecting the law, it is impossible to accomplish it overnight. Therefore, we should first maintain a good attitude, the courage to accept new things. Then we carefully study the existing theory, analyze the reference of the national laws, and draw on the beneficial elements for our use. Finally, according to the current situation of our country and the characteristics of legislation, as well as the social development of our country, it is believed that in the near future, we can realize the comprehensive and sufficient protection of the commercialization of personality right.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923

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