论人格标识商品化的民法保护
发布时间：2018-07-31 11:30
【摘要】：随着商品经济的发展和网络的盛行,传统人格权面临着新的挑战。随着姓名、肖像等人格标识越来越多地被商业化利用,给商家和权利人带来收益的同时也引起了很多的经济纠纷。本文从人格标识商品化的起源与概念入手,结合理论上对人格标识商品化价值基础的探讨,立足于本国国情,对建立我国人格标识商品化制度提出一些设想。本文由引言、正文和结语三个部分组成。引言部分主要介绍了人格标识商品化的背景、国内外研究现状以及通过本文的研究希望达到的目的。正文部分通过四个部分展开论述。第一部分主要研究人格标识商品化的发展、概念、可以商品化使用的人格标识范围以及人格标识商品化的理论基础;第二部分从比较法的角度,主要考察了以美国为首的二元保护机制和以德国为首的一元保护机制;第三部分分析我国人格标识商品化保护的立法和实务状况,以及其中的不足之处,提出适合我国的人格权权能扩张的一元保护模式;第四部分针对我国存在的不足,对构建人格标识商品化保护制度提出具体建议,在借鉴外国制度的同时,完善我国现有法律体系。
[Abstract]:With the development of commodity economy and the prevalence of network, traditional personality rights are facing new challenges. With the use of names, portraits and other personality symbols more and more commercialized, it brings benefits to merchants and rights holders, but also causes a lot of economic disputes. This paper starts with the origin and concept of the commercialization of personality logo, discusses the value basis of the commercialization of personality logo in theory, and puts forward some tentative ideas to establish the system of commoditization of personality mark in our country based on the national conditions of our country. This paper consists of three parts: introduction, text and conclusion. The introduction mainly introduces the background of the commercialization of personality identification, the current research situation at home and abroad and the purpose to be achieved through the research in this paper. The text is discussed in four parts. The first part mainly studies the development and concept of the commercialization of personality logo, the scope of personality mark that can be commercialized and the theoretical basis of the commercialization of personality logo. The third part analyzes the legislation and practice of the protection of personality mark commercialization in our country, and the shortcomings of it. The fourth part, aiming at the deficiency of our country, puts forward some concrete suggestions to construct the protection system of personality mark commercialization, while drawing lessons from the foreign system, the fourth part puts forward the monistic protection mode suitable for our country's personality right and power expansion. Perfect our country's existing legal system.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923
本文编号：2155447
[Abstract]:With the development of commodity economy and the prevalence of network, traditional personality rights are facing new challenges. With the use of names, portraits and other personality symbols more and more commercialized, it brings benefits to merchants and rights holders, but also causes a lot of economic disputes. This paper starts with the origin and concept of the commercialization of personality logo, discusses the value basis of the commercialization of personality logo in theory, and puts forward some tentative ideas to establish the system of commoditization of personality mark in our country based on the national conditions of our country. This paper consists of three parts: introduction, text and conclusion. The introduction mainly introduces the background of the commercialization of personality identification, the current research situation at home and abroad and the purpose to be achieved through the research in this paper. The text is discussed in four parts. The first part mainly studies the development and concept of the commercialization of personality logo, the scope of personality mark that can be commercialized and the theoretical basis of the commercialization of personality logo. The third part analyzes the legislation and practice of the protection of personality mark commercialization in our country, and the shortcomings of it. The fourth part, aiming at the deficiency of our country, puts forward some concrete suggestions to construct the protection system of personality mark commercialization, while drawing lessons from the foreign system, the fourth part puts forward the monistic protection mode suitable for our country's personality right and power expansion. Perfect our country's existing legal system.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923
【参考文献】
相关期刊论文 前4条
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，本文编号：2155447
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