我国声音商标注册制度研究

发布时间：2018-12-23 20:28

【摘要】：当今社会,商标已经成为企业相互竞争的重要砝码。苹果的商标价值980亿美元,GOOGLE的商标价值930亿美元,COCO-COLA的商标价值790亿美元,这些天价商标告诉我们：这是一个商标的时代。在信息量大爆炸的今天,如何有效地赢得消费者的关注成为了一个不小的难题,因而各种形式的非传统商标便应运而生了,如声音商标、气味商标、触觉商标等等。顺应时代发展要求,2014年我国商标法第三次修改将声音商标正式地纳入商标法的保护范畴,明确规定了声音商标的合法地位,这是我国首次承认非可视性商标。随着我国第一个声音商标通过初审,正式拉开了声音商标注册保护的历史帷幕。与世界上许多国家相比,我国对声音商标的立法相对较晚。早在我国《商标法》修改之前,商标法新加坡条约、美国商标法、欧盟商标法、澳大利亚商标法等均对声音商标注册做出了专门规定。目前,我国已经初步建立起了声音商标的注册制度,确立了声音商标审查的形式审查和实质审查标准,但是制度中还存在一些缺陷有待完善,如缺乏对非音乐声音商标图样表达要求、未规定声音注册前的使用时间以及未明确功能性声音的禁止注册。本文的结构如下：首先,阐述了声音商标的基础理论。对声音商标的概念、特征、类型以及声音商标注册制度等基础理论进行了分析研究。基础理论的研究能够帮助我们更好的把握声音商标,为我国声音商标注册制度的研究奠定理论基础；其次,比较研究域外声音商标注册制度。分别就国际条约、欧盟国家、美国、澳大利亚以及我国的台湾和香港地区的声音商标注册制度进行了对比分析；再次,在分析我国声音商标的法律规制以及注册审查标准的基础上指出了我国商标注册制度中仍存在的缺陷；最后,提出了我国声音商标注册制度的完善措施。
[Abstract]:Nowadays, trademark has become an important weight for enterprises to compete with each other. Apple's trademark is worth $98 billion, GOOGLE's is worth $93 billion, and COCO-COLA 's is worth $79 billion. These priceless trademarks tell us this is an era of trademarks. In the great explosion of information, how to effectively win the attention of consumers has become a difficult problem, so various forms of non-traditional trademarks have emerged, such as sound trademark, smell trademark, tactile trademark and so on. In accordance with the development of the times, the sound trademark was formally brought into the protection category of trademark law for the third time in 2014, which clearly stipulated the legal status of sound trademark. This is the first time that China has recognized the non-visible trademark. With the first sound trademark through the first trial, the formal opening of the sound trademark registration and protection of the historical curtain. Compared with many countries in the world, our country's legislation on sound trademark is relatively late. Before the amendment of Trademark Law in China, the trademark law of Singapore, US Trademark Law, European Union Trademark Law and Australian Trademark Law all made special provisions on sound trademark registration. At present, our country has preliminarily established the sound trademark registration system, established the sound trademark examination form examination and the substantive examination standard, but the system still has some defects to be improved, If there is no requirement for the expression of non-musical sound trademark, the use time before the sound registration and the prohibition of the registration of the unspecified functional sound are not specified. The structure of this paper is as follows: firstly, the basic theory of sound trademark is expounded. The concept, characteristics, types and registration system of sound trademark are analyzed and studied. The research of basic theory can help us to grasp sound trademark better and lay a theoretical foundation for the research of sound trademark registration system in our country. Secondly, compare and study the foreign sound trademark registration system. The author makes a comparative analysis of the sound trademark registration system in international treaties, European Union countries, the United States, Australia and China's Taiwan and Hong Kong. Thirdly, on the basis of analyzing the legal regulation of sound trademark and the standard of registration examination, the author points out the defects in the trademark registration system of our country; finally, it puts forward the perfect measures of the sound trademark registration system in our country.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D923.43

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