大数据时代定向广告中的个人信息保护——《中国互联网定向广告用户信息保护行业框架标准》分析
发布时间：2019-05-15 21:39
【摘要】：对于大数据时代定向广告中的个人信息保护,不同国家在理念及制度上是有差异的。《框架标准》确立了针对不同类型信息的分类保护制度,而且将身份关联信息作为隐私权保护的对象,加以重点保护。不过,《框架标准》只提供了针对个人信息的基本保障,其所使用的"告知-同意"模式存在用户对个人信息的决定权落实难,以及规范精细化程度低,可操作性不强等问题。通过分析从完善个人信息保护的角度提出,大数据时代定向广告的规制还应不断加强个人信息保护理念和制度的创新。
[Abstract]:For the protection of personal information in targeted advertising in big data's era, there are differences in ideas and systems among different countries. The Framework Standard establishes a classified protection system for different types of information. And the identity related information as the object of privacy protection, to focus on the protection. However, the Framework Standard only provides the basic protection for personal information, and the "inform-consent" model is difficult for users to decide on personal information, as well as the low degree of refinement and maneuverability of the specification. From the point of view of perfecting the protection of personal information, this paper puts forward that the regulation of targeted advertising in big data's era should also strengthen the innovation of the concept and system of personal information protection.
【作者单位】： 重庆大学新闻学院;重庆大学法学博士后流动站;
【基金】：重庆大学中央高校基本科研业务费科研专项重点项目(CQDXWL-2014-Z017)的支持~~
【分类号】：D923
[Abstract]:For the protection of personal information in targeted advertising in big data's era, there are differences in ideas and systems among different countries. The Framework Standard establishes a classified protection system for different types of information. And the identity related information as the object of privacy protection, to focus on the protection. However, the Framework Standard only provides the basic protection for personal information, and the "inform-consent" model is difficult for users to decide on personal information, as well as the low degree of refinement and maneuverability of the specification. From the point of view of perfecting the protection of personal information, this paper puts forward that the regulation of targeted advertising in big data's era should also strengthen the innovation of the concept and system of personal information protection.
【作者单位】： 重庆大学新闻学院;重庆大学法学博士后流动站;
【基金】：重庆大学中央高校基本科研业务费科研专项重点项目(CQDXWL-2014-Z017)的支持~~
【分类号】：D923
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