奢侈品商标争议案例分析
发布时间：2019-05-19 07:51
【摘要】：2013年11月21日,路必达马球公司的一场新闻发布会在广州召开,发布会上宣布,Burberry格子图文商标被成功申请撤销。与此同时,路必达马球公司表示将向Burberry索赔5亿元。2012年,北京一中院判决维持商标评审委员会的决定,不同意埃尔梅斯国际提出的要求撤销达丰制衣公司的爱马仕中文商标的请求。埃尔梅斯国际早在30多年之前即开拓中国市场,但当时只申请注册“Hermes”英文商标,并未注册相应的中文商标。此次也是在其发现原对应的中文商标被已被其他公司注册后,先向中国商评委提起撤销请求遭拒,后以其中文商标是未注册驰名商标为由起诉商评委。然而该诉求并未获得北京一中院的支持,北京一中院最终维持了商评委的决定。类似的涉及奢侈品商标的争议案例,有共性或者个性的原因,除了是因为奢侈品生产或提供商在商标战略制定与实施上的漏洞,我国现行的有关奢侈品商标法律保护措施是否也存在缺失,这些都有必要作深入的梳理和研究。本课题拟从比较典型的奢侈品商标争议案例着手分析研究,深入挖掘奢侈品与普通商标的区别以及奢侈品商标的内在特质,试图找到奢侈品商标与普通商标之间,奢侈品商标与驰名商标之间的不同之处,分析奢侈品生产或提供商在商标战略的规划与执行过程中的得与失,从奢侈品厂商自身和法律保护两个方面提出奢侈品商标保护制度的完善建议。
[Abstract]:On November 21, 2013, a news conference of Luda Polo Company was held in Guangzhou, at which it was announced that the Burberry plaid logo had been successfully applied for cancellation. At the same time, Lupida Polo said it would claim 500 million yuan from Burberry. In 2012, the Beijing first Central Court ruled to uphold the decision of the Trademark Review Committee. Disagreed with Elmes International's request to rescind the Herm 猫 s Chinese trademark of Dafeng Garment Company. Elmes International opened up the Chinese market more than 30 years ago, but at that time only applied to register the "Hermes" English trademark, and did not register the corresponding Chinese trademark. This time, after it found that the original Chinese trademark had been registered by other companies, it first filed a request for cancellation with the Chinese business judge, and then sued the judge on the grounds that its Chinese trademark was an unregistered well-known trademark. However, the appeal was not supported by the Beijing first Middle School, which finally maintained the decision of the commercial judges. Similar controversial cases involving luxury trademarks have common or individual reasons, except for loopholes in the formulation and implementation of trademark strategies by luxury goods manufacturers or providers. There are also some deficiencies in the current legal protection measures of luxury trademarks in China, which need to be combed and studied in depth. This paper intends to analyze and study the typical cases of luxury trademark dispute, dig into the difference between luxury trademark and ordinary trademark, as well as the inherent characteristics of luxury trademark, and try to find out the relationship between luxury trademark and ordinary trademark. The differences between luxury trademark and well-known trademark are analyzed, and the gains and losses of luxury goods production or supplier in the planning and implementation of trademark strategy are analyzed. This paper puts forward some suggestions on the improvement of luxury trademark protection system from two aspects: luxury goods manufacturers themselves and legal protection.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D920.5;D923.43
本文编号：2480534
[Abstract]:On November 21, 2013, a news conference of Luda Polo Company was held in Guangzhou, at which it was announced that the Burberry plaid logo had been successfully applied for cancellation. At the same time, Lupida Polo said it would claim 500 million yuan from Burberry. In 2012, the Beijing first Central Court ruled to uphold the decision of the Trademark Review Committee. Disagreed with Elmes International's request to rescind the Herm 猫 s Chinese trademark of Dafeng Garment Company. Elmes International opened up the Chinese market more than 30 years ago, but at that time only applied to register the "Hermes" English trademark, and did not register the corresponding Chinese trademark. This time, after it found that the original Chinese trademark had been registered by other companies, it first filed a request for cancellation with the Chinese business judge, and then sued the judge on the grounds that its Chinese trademark was an unregistered well-known trademark. However, the appeal was not supported by the Beijing first Middle School, which finally maintained the decision of the commercial judges. Similar controversial cases involving luxury trademarks have common or individual reasons, except for loopholes in the formulation and implementation of trademark strategies by luxury goods manufacturers or providers. There are also some deficiencies in the current legal protection measures of luxury trademarks in China, which need to be combed and studied in depth. This paper intends to analyze and study the typical cases of luxury trademark dispute, dig into the difference between luxury trademark and ordinary trademark, as well as the inherent characteristics of luxury trademark, and try to find out the relationship between luxury trademark and ordinary trademark. The differences between luxury trademark and well-known trademark are analyzed, and the gains and losses of luxury goods production or supplier in the planning and implementation of trademark strategy are analyzed. This paper puts forward some suggestions on the improvement of luxury trademark protection system from two aspects: luxury goods manufacturers themselves and legal protection.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D920.5;D923.43
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