基于网络游戏《远古幻想Online》的项目计划书

发布时间：2018-02-16 15:21

本文关键词： 创业网络游戏项目计划书融资　出处：《电子科技大学》2009年硕士论文　论文类型：学位论文

【摘要】：本项目计划书严格按照完整、科学的商业计划书结构体系和撰写流程,结合服务营销与创新、营销管理、品牌管理、项目管理、人力资源管理、战略薪酬、商法和电子商务等课程的知识体系而制定。在经过对JOYPARK公司的网络游戏项目调研、分析有关资料的基础上,通过向投资商展示公司及项目的战略规划、项目管理、管理层结构、市场计划、人力资源规划、财务预测、团队建设、风险预估等,全方位地分析公司融资策略、发展路径并确立和指导创业者在创业期间的行为方向。 JOYPARK科技有限公司是一家处于初创期的网络游戏研发与运营类公司,公司目前的主要经营项目是研发并运营一款名为《远古幻想online》的大型网络游戏,该游戏目前已经进入研发后期,目前正在对外寻求资金的注入来实现公司的资金需求并激活公司的进一步发展,寻求资金的目的主要是用于该网络游戏的后期研发品质的提升和市场推广与运营建设,同时也期望通过引进战略投资者,来弥补公司管理能力和产业整体运作的不足。从产业发展的角度来看,游戏行业正逐渐形成完整的项目资金产业链模式,随着国内创业板的面市和美国纳斯达克的中国网络股的繁荣刺激,游戏产业的项目投资日渐成熟,出现了不少类似盛大18,赢在巨人等基金型的产业投融资。目前的资金环境对创业型的游戏公司来说,一方面机会众多,另一方面竞争激烈,目前中小型游戏企业和从业人数众多,发展良莠不齐,从业人士素质差异巨大,缺乏行业标准和规范,但好的项目仍因可能持有广大的市场前景和盈利空间而被关注。通过MBA的学习,在项目计划书中完整、专业、简明扼要的描述JOYPARK团队在研发、运营方面的具备的专业能力、管理能力和成长潜力,打造诚信、专业、敬业的公司形象,吸引投资商的关注,计划书从公司内部自身的实际情况为出发点,对比外部动态环境,自我诊断并推动公司的管理品质、运作能力的关键提升! 撰写该项目计划书既是对MBA教育中两年多学习成果的总结和实践,在实际中也帮助推进JOYPARK公司的融资发展。今年八月份,该项目及所在公司获得了成都市大学生创业园的入园资格,同时也和一些战略投资商和风险投资商有了初步接触和谈判。从投资者的角度来看,项目计划书是投资者用于决策和判断是否值得投资的参考资料,通过此过程熟悉战略投资理念、投资流程、项目评估、利润预测、风险防范及常见合作模式,并以此期望扩展自身的职业生涯发展。
[Abstract]:The project plan strictly according to the complete, scientific business plan structure system and writing process, combined with service marketing and innovation, marketing management, brand management, project management, human resources management, strategic compensation, Based on the investigation and analysis of the online game project of JOYPARK Company, through showing the strategic planning, project management, management structure of the company and the project to the investor, Market planning, human resource planning, financial forecasting, team building, risk forecasting, etc., analyze the financing strategy, development path, and establish and guide the behavior direction of the entrepreneur during the start-up period. JOYPARK Technology Co., Ltd. is a start-up online game R & D and operating companies, the company's main business project is to develop and operate a large online game called "Ancient Fantasy online". The game is now in the late stage of research and development, and is currently seeking capital injection to meet the company's capital needs and activate the company's further development. The purpose of seeking funds is mainly to improve the quality of the later stage of research and development, market promotion and operation construction of the online game, while also looking forward to introducing strategic investors. To make up for the deficiencies in the management ability of the company and the overall operation of the industry. From the perspective of industrial development, the game industry is gradually forming a complete model of the project capital industry chain. With the launch of the domestic gem and the booming Chinese Internet stocks on NASDAQ in the United States, project investment in the game industry has matured. There have been many investment and financing industries like Shanda 18s, winning in giants and other fund types. The current capital environment for entrepreneurial gaming companies has many opportunities on the one hand, and fierce competition on the other. At present, the number of small and medium-sized game enterprises and practitioners is numerous, the development is uneven, the quality of the practitioners varies greatly, and there is a lack of industry standards and norms. But good projects are still being watched for their potential to hold vast market prospects and profit margins. Through MBA learning, a complete, professional, concise description of the JOYPARK team's expertise in R & D and operations is included in the project plan. Management ability and growth potential, build integrity, professional, dedicated corporate image, attract the attention of investors, the plan from the company's own actual situation as a starting point, compared with the external dynamic environment, Self-diagnosis and promote the company's management quality, the key to improve the ability to operate! Writing the project plan is not only a summary and practice of the more than two years' learning results in MBA education, but also helps to promote the financing development of JOYPARK Company in practice. August this year, The project and its company have been eligible for admission to Chengdu University Start-up Park, and have also had initial contacts and negotiations with some strategic investors and venture capitalists. From the perspective of investors, The project plan is a reference for investors to make decisions and judge whether it is worth investing. Through this process, they are familiar with strategic investment concepts, investment processes, project evaluation, profit prediction, risk prevention and common cooperation models. And in order to expand their career development.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F49

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