高速公路广告控制区规制研究

发布时间：2018-08-23 08:12

【摘要】：高速公路广告控制区的建立,涉及专业的法律及技术等因素,对高速公路广告控制区内的广告牌进行规制,有利于对高速公路两边的广告进行有效的管理,能够创造良好的行车环境。高速公路广告作为高速公路的衍生产品,具有直观性强、视觉冲击力大的优点,为广告业提供了新的平台。高速公路广告发展迅速,几乎涵盖了“制造、房地产、医疗、教育、能源”等产业。高速公路广告也存在许多问题。本研究的目的是：将高速公路广告控制区作为经济法调整对象,对现实中高速广告的无规则泛滥,严重干扰司机的注意力,给路产带来隐患等现象开展法律分析。本文的研究方法：主要运用《经济法》的理论,同时也涉及《法学基础理论》、《民商法》、《中华人民共和国行政许可法》、《中华人民共国公路法》、《中华人民共和国广告法》、《中华人民共和国公路管理条例》、《关于加强高速公路服务设施建设管理工作的指导意见》、《收费公路权益转让办法》等法律法规。本文突破传统的纯文科研究方法,采用文科、工科结合的思维,将法律与科学试验相结合,对高速公路广告控制区进行分析论证。例如本文参考了技术标准参数选择的模拟试验(涉及力学破坏性试验、汽车司机眼动频数与路产安全等关系试验),以我国高速公路广告为研究对象,提出政府管理高速公路广告的范围。本文继承了贺宏斌教授的观点,主张在高速公路两侧一定范围内,建立高速公路广告控制区,施行高速公路广告特许经营,从而使高速公路广告得到有效管理,最大限度地为高速公路发展和交通出行服务。本论文研究结果为：作者在导师贺宏斌教授带领下与其他同学共同合作,形成了集法律与交通工程参数于一体的《高速公路广告设置管理与技术规定》法律建议稿(见附录),为高速公路广告设置管理立法提供建议方案。为进一步规范高速公路广告的管理,实现高速路政执法的人性化与互动性,作者与信息学院同学合作,研发了“高速公路广告控制区相关路政信息即时反馈系统与网站”,该网站是一个集路政信息、路权信息,投诉与反馈信息,以及相关法规信息于一体的系统。实现路政信息投诉方式的多元化。本论文结论为：从技术行政与技术创新的视角,以经济法理论为基础,提倡在我国推行高速公路广告控制区管理,认为高速公路广告控制区应由经济法来调整,提出解决高速公路广告设置的技术参数极限标准的科学建议。在2009年6月专家论证会上,该技术标准已经得到陕西省交通厅、陕西省交通建设集团、陕西省高速集团及长安大学等领导专家的认可。
[Abstract]:The establishment of expressway advertising control area involves professional legal and technical factors. The regulation of billboards in the expressway advertising control area is conducive to the effective management of the advertising on both sides of the highway. Able to create a good driving environment. As a derivative product of expressway, highway advertisement has the advantages of strong intuition and great visual impact, which provides a new platform for advertising industry. Highway advertising is growing rapidly, almost covering manufacturing, real estate, healthcare, education, energy and other industries. There are also many problems in highway advertising. The purpose of this study is to take the highway advertisement control area as the economic law adjustment object, to carry on the legal analysis to the reality high speed advertisement unruly flood, seriously interferes the driver's attention, brings the hidden danger to the road production and so on. The research method of this paper: mainly using the theory of "Economic Law", It also involves the basic Theory of Law, the Civil and Commercial Law, the Administrative Licensing Law of the people's Republic of China, the Road Law of the people's Republic of China, the Advertising Law of the people's Republic of China, the regulations of the people's Republic of China on Highway Administration, and the strengthening of Highways Guidance on the Construction and Management of Speedway Service facilities. "measures for the transfer of Rights and interests of Toll roads" and other laws and regulations. This paper breaks through the traditional research method of pure liberal arts, adopts the thinking of combining liberal arts and engineering, combines law with scientific experiment, and analyzes and demonstrates the advertising control area of highway. For example, this paper refers to the simulation test of the selection of technical standard parameters (involving mechanical destructive test, vehicle driver eye movement frequency and road safety test, etc.), and takes highway advertising in China as the research object. The scope of government administration of highway advertisement is put forward. This article inherits Professor he Hongbin's viewpoint, and advocates that within a certain range of both sides of the highway, the highway advertising control area should be established and the highway advertising franchise should be implemented, so that the highway advertisement can be effectively managed. To the maximum extent for highway development and traffic travel services. The results of this paper are as follows: the author works with other students under the guidance of his tutor, Professor he Hongbin. In this paper, a legal proposal on the setting and management of expressway advertisement and technical regulations (see appendix) has been formed, which integrates the law and traffic engineering parameters, and provides a proposal for the legislation of highway advertisement setting and management. In order to further standardize the management of highway advertisement and realize the humanization and interactivity of high speed highway administration law enforcement, the author, in cooperation with the students of the Information Institute, has developed the "Highway Advertising Control area related Highways Information Instant feedback system and website". The website is a system that integrates road information, road rights information, complaints and feedback information, as well as related regulatory information. To achieve the diversification of road information complaints. The conclusion of this paper is as follows: from the perspective of technical administration and technological innovation, based on the theory of economic law, the author advocates to carry out the management of expressway advertising control area in China, and holds that the expressway advertising control area should be adjusted by economic law. This paper puts forward some scientific suggestions to solve the limit standard of technical parameters of highway advertisement setting. At the expert demonstration meeting in June 2009, the technical standard has been approved by the leading experts of Shaanxi Provincial Communications Department, Shaanxi Provincial Transportation Construction Group, Shaanxi Provincial High Speed Group and Chang'an University.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：D922.294;D922.296

【相似文献】