H省监狱企业市场竞争力提升策略研究

发布时间：2018-05-11 17:46

本文选题：监狱企业 + 市场竞争力　；参考：《湘潭大学》2017年硕士论文

【摘要】：2003年,我国对监狱体制进行了改革,到现在,在长达14年的改革后,我国基本完成了监狱体制和系统的改革任务。监狱企业作为监狱系统不可分割、不可或缺的有机组成部分,自其诞生起便扮演着多种角色,承载着多重任务目标,作为一种特殊的国有企业,一方面需要改造服刑人员,履行一定的社会责任,另一方面因其内在经济属性,又决定其为了企业的生存、为了企业的发展,而必须要去追求企业的经济效益。目前仍有很多问题有待进一步解决,比如监狱体制改革不彻底、国有企业多目标角色混乱,监狱企业在管理、质量、技术、劳动力素质等方面仍旧缺乏强势的市场竞争力等等。H省监狱企业作为地处我国中部地区的企业,也面临着以上这些发展问题,在近年来发展过程中,相比于其它省份类似企业,并不像西部地区同类企业一样享受到政府的特别优待,也不像东部地区同类企业一样有着成熟的管理体制、经营模式,在市场竞争力上较之其它省份还存在着一定的差距。基于此,本文围绕着H省监狱企业发展情况展开,在相关概念及理论的基础上,首先对H省监狱企业的发展概况及竞争力现状深入分析,然后对H省监狱企业所面临的市场竞争环境分析,包括H省监狱企业所处的宏观环境及其企业发展的内外部环境,分析出H省监狱企业在提升其市场竞争力方面需采取防御性战略,最后本文在前文研究基础上,提出H省监狱企业需要采取的市场竞争力提升策略,即优化产业结构,提升核心竞争力;转变经营模式,加强营销组合;加强内部管理,提升企业文化;优化资源配置,提升生产效率。为保障这一策略的顺利实施,本文从完善监狱企业相关规章制度、培养监狱企业经济管理人才以及建立员工的考核激励机制上方面提出保障措施。
[Abstract]:In 2003, our country carried on the reform to the prison system, and now, after 14 years of reform, our country has basically completed the reform task of the prison system and system. As an inseparable and indispensable part of the prison system, the prison enterprise has played a variety of roles since its birth, carrying multiple mission objectives. As a special state-owned enterprise, on the one hand, it needs to reform the prisoners. To fulfill certain social responsibility, on the other hand, because of its inherent economic attribute, it is decided that it is necessary to pursue the economic benefits of the enterprise for the survival of the enterprise and the development of the enterprise. At present, there are still many problems to be solved, such as the incomplete reform of the prison system, the confusion of the multi-objective roles of the state-owned enterprises, and the management, quality and technology of the prison enterprises. There is still a lack of strong market competitiveness in the aspects of labor quality and so on. As an enterprise located in the central region of our country, the prison enterprises in H province are also facing these development problems. In recent years, in the process of development, compared with similar enterprises in other provinces, It does not enjoy the special preferential treatment of the government like the similar enterprises in the western region, nor does it have a mature management system and management model, and there is still a certain gap in the market competitiveness compared with other provinces. Based on this, this paper focuses on the development of prison enterprises in H province, based on the relevant concepts and theories, first of all, the general situation of the development and competitiveness of the prison enterprises in H province are deeply analyzed. Then it analyzes the market competition environment faced by the prison enterprises in H province, including the macro environment and the internal and external environment of the development of the prison enterprises in H province. This paper analyzes the defensive strategy that the prison enterprises of H province should adopt to enhance their market competitiveness. Finally, on the basis of the previous research, this paper puts forward the strategies to promote the market competitiveness of the prison enterprises in H province, that is, to optimize the industrial structure. Enhance the core competitiveness; change the business model, strengthen the marketing mix; strengthen internal management, enhance corporate culture; optimize the allocation of resources, improve production efficiency. In order to ensure the smooth implementation of this strategy, this paper puts forward some safeguard measures from the aspects of perfecting the relevant rules and regulations of prison enterprises, training economic management talents of prison enterprises and establishing the examination and incentive mechanism of staff.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D926.7

【相似文献】