新余市金叶律师事务所发展战略研究

发布时间：2018-06-02 14:55

本文选题：SWOT分析 + 五力模型分析　；参考：《江西财经大学》2017年硕士论文

【摘要】：随着我国社会经济的全面发展,公众的法律意识逐渐增强,推动了我国律师业的快速稳定发展,但面对不断变化的市场环境,律师业的竞争也日趋白热化。新余金叶律师事务所(以下称为金叶律所)是立足于我国中部地区小城市发展的律师事务所,面对高速发展的市场以及日趋激烈的竞争,其发展模式与战略选择在中小型律所当中具有一定典型性。本文根据工商管理学科中相关发展战略理论的研究成果,结合实地对于金叶律所的考察研究,从金叶律所当前面对的内外部环境分析出发,立足于其当地的政治环境分析、经济环境分析、社会环境分析、技术环境分析,结合五力模型分析以供方议价能力、买方议价能力、潜在进入者、替代品的威胁、同业竞争程度为主要方向,以SWOT分析法总结金叶律所内部环境中的优势、内部环境中的劣势、外部环境中的机会、外部环境中的威胁。然后针对金叶律所战略的制定与实施进行逐一分析,提出了以关系战略为中心的竞争战略,其中包括市场定位分析、战略目标制定、战略目标的分解、战略实施,而战略选择主要分为发展战略、人才战略、品牌战略。在对于战略发展的保障上,本文建议金叶律所制定可操作的战略评价标准、建立有效的激励措施、改进现有的营销模式、法律服务的标准化。本文通过系统地分析金叶律所面对的市场竞争格局,提出相对应的发展战略,希望能够对于金叶律所未来的发展提供一定的帮助与指导,促进其经营与管理的不断发展,也同样期望可以对于中西部地区的中小型律所提供一定的理论与实践参考。
[Abstract]:With the overall development of our country's social economy, the legal consciousness of the public is gradually strengthened, which promotes the rapid and stable development of the legal profession of our country, but in the face of the constantly changing market environment, the competition of the legal profession is becoming more and more intense. Xinyu Jinye Law firm (hereinafter referred to as Jinye Law firm) is a law firm based on the development of small cities in the central region of China. It faces a rapidly developing market and increasingly fierce competition. Its development model and strategic choice are typical among small and medium-sized law firms. According to the research results of relevant development strategy theory in the subject of industrial and commercial administration, combined with the investigation and study of Jinye law firm in the field, starting from the analysis of the internal and external environment faced by Jinye law firm at present, this paper bases itself on the analysis of the local political environment. Economic environment analysis, social environment analysis, technical environment analysis, combined with five-force model analysis, the main directions are supplier bargaining power, buyer's bargaining power, potential entrant, the threat of substitute, and the degree of competition in the same industry. The advantages, weaknesses, opportunities and threats in the internal environment, the internal environment and the external environment of Jinye law firm are summarized by SWOT analysis method. Then it analyzes the formulation and implementation of Jinye law firm's strategy one by one, and puts forward a competitive strategy centered on relational strategy, which includes market positioning analysis, strategic goal formulation, strategic goal decomposition, and strategic implementation. Strategic choice is divided into development strategy, talent strategy, brand strategy. In order to guarantee the strategic development, this paper suggests that Jinye firm should establish operational evaluation criteria, establish effective incentives, improve the existing marketing model and standardize the legal services. By systematically analyzing the market competition pattern faced by Jinye law firm, this paper puts forward the corresponding development strategy, hoping to provide some help and guidance for the future development of Jinye law firm, and to promote the continuous development of its management and management. It is also expected to provide some theoretical and practical reference for small and medium-sized law firms in the central and western regions.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D926.5

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