广东省消费者对食用农产品标识的认知及支付意愿

发布时间：2018-03-13 09:47

  本文选题：农产品标识　切入点：信息不对称　出处：《中国农业大学学报》2015年01期 　论文类型：期刊论文

【摘要】：农产品标识是传播农产品信息的有效途径,能够消除农产品信息不对称现象。广东省于2009年率先在我国颁布实施了农产品标识市场准入制度,因而其消费者具有较好的认知基础。通过对广州、湛江、东莞和惠州4市消费者进行实地调研,运用二元Logistic回归模型,重点研究消费者对农产品标识的认识水平以及影响其支付意愿的主要因素。研究结果表明:消费者对加贴标识农产品的认知水平和支付意愿具有正相关性,即认识水平低,支付意愿也低;另外,年龄、收入、文化程度、支付能力和农产品价格也是影响消费者支付意愿的重要因素;其中,农产品价格与支付意愿负相关,其他影响因素与支付意愿正相关。
[Abstract]:Agricultural product marking is an effective way to disseminate agricultural product information, which can eliminate the asymmetric phenomenon of agricultural product information. Guangdong Province took the lead in implementing the agricultural product marking market access system in China in 2009. As a result, its consumers have a good cognitive foundation. Through the field investigation of consumers in Guangzhou, Zhanjiang, Dongguan and Huizhou, the dual Logistic regression model is used. The results show that there is a positive correlation between consumers' cognitive level and willingness to pay for labeled agricultural products, that is, the low level of awareness, the main factors affecting the willingness of consumers to pay for agricultural products, and the results show that there is a positive correlation between the level of cognition and the willingness to pay of labeled agricultural products. In addition, age, income, education, ability to pay and the price of agricultural products are also the important factors that affect consumers' willingness to pay, in which the price of agricultural products is negatively correlated with willingness to pay. Other influencing factors are positively related to willingness to pay.
【作者单位】： 中国农业大学信息与电气工程学院;中国农业科学院农产品质量检测与标准研究所;
【基金】：教育部人文社会科学基金资助(12YJCZH285)
【分类号】：F322;D922.4
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本文编号：1605849