X知识产权管理系统本土化商业计划

发布时间：2017-12-30 20:23

本文关键词：X知识产权管理系统本土化商业计划　出处：《首都经济贸易大学》2015年硕士论文　论文类型：学位论文

【摘要】：中国正在转变为创新驱动型经济大国,知识产权已成为中国国家战略的核心。然而,作为知识产权创造和运用主体的企业,在知识产权管理、保护以及运用上与欧美发达国仍有相当大的差距。A公司计划将X知识产权管理系统引入中国市场,并进行全面的本土化销售与运营。将主要依托A公司其他业务在中国已有的营销团队及营销网络,招募新的运营团队,对X系统进行汉化,并在中国市场进行全面的推广。本文正是作为X知识产权管理系统本土化商业计划一套方案。本文在对市场与行业进行充分分析的基础上,运用了SWOT分析模型与价值链分析,找到X知识产权管理系统的核心竞争力和目标市场,进而确定了其市场定位;通过使用4Ps营销理论分析并细化了对X知识产权管理系统的市场营销策略,进而形成了未来的市场营销计划;结合财务分析与预测的方法分析了项目预期收入、各项成本、盈利能力以及相关的项目评价指标,论证了项目的可行性;制定了建议的本土团队组织架构与工作职责,以及与国际团队的沟通协作方式;对项目的市场风险、运营风险和组织风险进行了分析,并提出了相应的应对措施。
[Abstract]:China is transforming into an innovation-driven economic power, and intellectual property has become the core of China's national strategy. However, as the main body of the creation and application of intellectual property, enterprises are in the management of intellectual property. There is still a considerable gap between the protection and application of the X intellectual property management system in China market with the developed countries in Europe and the United States. A company plans to introduce X intellectual property management system into the Chinese market. And the overall localization of sales and operations. Will mainly rely on the other business A company in China's marketing team and marketing network, recruit new operation team, X system for the Chinese. And in the Chinese market for comprehensive promotion. This paper is as an X intellectual property management system localization business plan a set of programs. This paper on the basis of market and industry analysis. Using SWOT analysis model and value chain analysis, the core competitiveness and target market of X intellectual property management system are found, and then the market positioning is determined. Through the use of 4Ps marketing theory to analyze and refine the X intellectual property management system marketing strategy, and then formed the future marketing plan; Combined with the method of financial analysis and prediction, this paper analyzes the expected income, cost, profitability and related evaluation indexes of the project, and proves the feasibility of the project. Develop the suggested local team organizational structure and job responsibilities, as well as international team communication and collaboration; The market risk, operation risk and organization risk of the project are analyzed, and the corresponding countermeasures are put forward.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272

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