知名商品包装装潢法律问题研究

发布时间：2018-03-05 02:11

本文选题：知名商品　切入点：包装装潢　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：现代市场经济中,竞争无处不在,商品的价值,决定企业在市场竞争中的成败。商品的无形的财产权利,如商标权、版权、专利权,在知识产权领域,这种知识性财产权利应得到有效的和全面的保护,这也符合市场经济时代竞争现代法治的要求。但是商品的包装装潢权益却没有与商标、著作、专利一样得到足够的关注,导致了司法实践的滞后性,以及包装装潢侵权案件无处不在等诸多问题。本文从加多宝和王老吉就红罐凉茶包装装潢纠纷案例出发,首先对相关概念进行分析,比如知名商品的定义,通过对红罐凉茶是否为知名商品这一争议焦点进行认定,分析相关法律法规,知名商品的定义,知名商品认定的条件和原则,如何举证,以及知名商品的认定在司法实践中所面临的困境和问题。其次,从知名商品特有包装装潢的认定问题出发,结合法条,分析商品包装装潢特有性,包装装潢与其他商业标识的关系,以及相关制度和理论,从权利本位分析知名商品特有包装装潢权符合权利的属性,应受到法律保护的法理基础。最后,从知名商品包装装潢法律保护救济途径来看,在知识产权法体系中分别受到反不正当竞争法、商标法、专利法等多重法律保护,因此,如何运用多重法律保护,来解决和完善我国知名商品包装装潢保护的法律体系。对于完善我国知识产权领域理论和实际,都具有不可替代的意义。
[Abstract]:In the modern market economy, competition is ubiquitous and the value of goods determines the success or failure of enterprises in market competition. Intangible property rights of commodities, such as trademark rights, copyright, patent rights, in the field of intellectual property, This intellectual property right should be effectively and comprehensively protected, which is also in line with the requirements of competition for modern rule of law in the era of market economy. However, the packaging and decoration rights and interests of commodities have not received enough attention as trademarks, books and patents. It leads to the lag of judicial practice, and packaging and decoration infringement cases everywhere and many other problems. Starting from the case of the packaging dispute between Gadobo and Wang Laoji, this paper first analyzes the relevant concepts, such as the definition of well-known goods, and determines the focus of the controversy on whether the red pot herbal tea is a well-known commodity. This paper analyzes the relevant laws and regulations, the definition of well-known goods, the conditions and principles of well-known commodity identification, how to prove the evidence, and the difficulties and problems in judicial practice. Secondly, starting from the problem of identifying the unique packaging decoration of well-known commodities, combining with the law, this paper analyzes the specificity of packaging decoration, the relationship between packaging decoration and other commercial labels, and the relevant systems and theories. Analyzing the special packing and decorating right of famous commodity from the right standard accords with the property of right and should be protected by law. Finally, from the way of legal protection and relief for well-known commodity packaging and decoration, in the intellectual property law system, there are many kinds of legal protection, such as anti-unfair competition law, trademark law, patent law, etc. Therefore, how to apply multiple legal protection, To solve and perfect the legal system of packaging and decoration protection of well-known goods in China, it is of irreplaceable significance to perfect the theory and practice in the field of intellectual property rights in China.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D920.5;D922.294;D923.4

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