角色商品化权制度研究

发布时间：2018-03-06 23:31

本文选题：商品化权　切入点：角色商品化权　出处：《华中师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着知识产权贸易的深入发展,知识产权保护在商品贸易中的作用日益显现,于是催生了更多更细化的新型权利类型,角色商品化权就是其中之一。角色商品化现象早在19世纪已经出现,而商品化权这一概念最早在20世纪50年代被美国法官罗姆·弗兰克提出,20世纪60年代被引入大陆法系国家,随后得到其他欧美国家认可并被广泛借鉴。许多发达国家已经承认角色商品化权这一权利并对其进行保护。角色商品化权的概念在20世纪80年代才被引进到我国,作为一个新型民事权利,关于角色商品化权的理论探讨和法律实践仍然存在很大不确定性。随着我国市场经济发展进程不断深入,角色商品化现象比比皆是,而由于缺乏明确条款定义,司法机关在处理此类纠纷时常常无迹可寻。由于角色商品化权等新型权利的特殊性,在知识产权保护的实际操作中存在很多障碍,现有的知识产权法律已难以周全的保护权利人利益。在实际侵权案件中,法官通常引用《著作权法》的相关原理来维护权利人利益,但由于角色商品化权并未正式成为立法种类型化之权利,现行法律规范对角色商品化权侵权救济显得力不从心。如何从理论转向实践,切实保护角色商品化权利人利益,已然成为我们目前需要解决的重要问题。基于上述背景及分析,本文分为五个部分展开研究：第一部分角色商品化权一般分析。借由知名案例介绍角色商品化权的起源,引出商品化的定义及角色商品化权的概念。根据国内外学者对形象权的研究,从虚拟形象、动漫形象及人物角色形象等方面对角色商品化权的分类进行全面细致的阐述。概述角色商品化权创造的经济效益,由角色商品化权的性质引申,对其价值进行系统的分析。第二部分角色商品化权法律关系的要素分析。将角色商品化权的主体细化为单一主体、复合主体和原始主体、继受主体,并简要分析主体的认定。并对角色商品化权客体的定义及角色商品化权的内容进行全面系统的分析叙述。第三部分国外角色商品化权立法及实践考察。结合发达国家和地区实践中产生的典型案例,逐一分析发达国家和地区关于角色商品化权的立法及实践,尽可能全面分析国外发达地区对角色商品化权的保护。第四部分阐述我国角色商品化权的保护现状。根据现行的知识产权法律保护渠道,逐一分析在实际操作中,利用《著作权法》、《商标法》、《专利法》及《反不正当竞争法》对角色商品化权保护的优势和弊端。第五部分完善我国角色商品化权制度的建议。借鉴国外实践经验,结合我国实际情况,进一步指出明确角色商品化权的侵权责任的必要性。参酌2012年国家版权局最新发布的《中华人民共和国著作权法》(修改草案)与我国在商品化权研究相结合,借鉴美国、日本等国的知识产权法律规范,并收集相关文献归类分析。建议将发达国家的处理方式和我国现有保护模式及立法模式相结合,明确相关侵权责任,加强行政执法力度,完善《著作权法》中相关条例,以达到对角色商品化权进行全面有效保护的目的。
[Abstract]:With the further development of intellectual property trade, the role of intellectual property protection in commodity trade has appeared, then gave birth to the more refined new types of rights, merchandising right is one of them. The role of commercial phenomenon has appeared in early nineteenth Century, and the merchandising right of the concept of the earliest in 1950s by a US judge Rom Frank this, 1960s was introduced in continental countries, followed by other European countries and is widely recognized for reference. Many developed countries have recognized the role of merchandising right of this right and its protection. The concept of character merchandising right in 1980s was introduced to China, as a new type of civil rights, theory and the legal practice on character merchandising right there is a big uncertainty. With the rapid development of China's market economy development, the role of business Products meet the eye everywhere phenomenon, but due to the lack of a clear definition of terms, judicial organs often in dealing with such disputes. Due to the particularity of untraceable merchandising and other new rights, there are many obstacles in the actual operation of the protection of intellectual property rights, intellectual property law existing has been difficult to thoroughly protect the interests of right holders. In actual infringement cases in principle, the relevant copyright law judge normally refers to < > to maintain the interests of the owners, but because of the role of merchandising right has not officially become the right type of legislation, the current laws and regulations on character merchandising right infringement relief appeared to be inadequate. How to practice from theory, effective protection of merchandising rights, already has become an important problem we need to solve at present.
Based on the above background and analysis, this paper is divided into five parts:
The first part of the general analysis of character merchandising right. By introduce origin of character merchandising right by the well-known case, concept definition and character merchandising right commercialization. According to the research on the right of the image of scholars at home and abroad, from the virtual image, cartoon image and character image as a comprehensive and detailed exposition with role classification merchandising right. An overview of character merchandising right to create economic benefits arising from the nature of merchandising right of character, a systematic analysis of its value.
The second part analyses elements of character merchandising right legal relationship. The refinement of character merchandising right as a single subject, the subject and the subject of the original compound, the main body, and a brief analysis of the main identification. And the definition and character merchandising right of character merchandising right object in the analysis of a comprehensive and systematic description.
The third part of the foreign character merchandising right legislation and practice study. Combined with typical case practice of developed countries and regions, analyzes the legislation and practice about the character merchandising rights in developed countries and regions, as far as possible the comprehensive protection analysis of character merchandising right in developed regions.
The fourth part describes the conservation status of merchandising right in China. According to the legal protection of intellectual property rights of the existing channels, one by one analysis in the actual operation, the use of "Copyright Law > >, < < trademark law, patent law > and < Anti Unfair Competition Law on the advantages and disadvantages on character merchandising right protection in the end.
The fifth part of perfecting the system of right of the role of commercial suggestions. Learn from foreign experience, combined with China's actual situation, the necessity of tort liability further clear character merchandising right. Based on the 2012 National Copyright Bureau released the latest "People's Republic of China copyright law" (Draft) and China in the merchandising right study on the combination, learn from the United States, Japan and other countries of the intellectual property law, and collect relevant literatures were classified and analyzed. Suggestions will be combined with the treatment of developed countries and our country's existing protection mode and legislative mode, clear related tort liability, strengthen law enforcement, improve relevant Regulations "copyright law", in order to the role of the merchandising right comprehensive and effective protection.

【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.41

【参考文献】