中华老字号知识产权保护问题研究

发布时间：2018-04-01 02:23

本文选题：中华老字号　切入点：权利冲突　出处：《兰州大学》2014年硕士论文

【摘要】：中华老字号具有世代传承的独特技艺、经营理念和优秀的商业文化,是中华民族弥足珍贵的文化瑰宝和财富。然而,现如今中华老字号的发展前景却不容乐观,被侵犯的案件不断发生,究其原因,我国法律制度不完善,法律保护体系不健全,使得老字号与其他权利之间存在冲突；此外,老字号企业自身也存在诸多问题,主要是老字号企业不注重品牌维护和创新,知识产权保护意识淡薄,知识产权保护机制不健全。文章通过对中华老字号发展现状以及国外相关法律对商号保护制度的梳理,运用比较的研究方法,在适合中华老字号自身特点的前提之下,借鉴国外的立法经验,提出了完善中华老字号知识产权保护的构想：首先,从制度上,一方面,完善我国现行法律制度,明确商号权的知识产权属性,效仿驰名商标制度,建立驰名商号制度,给予老字号特殊的保护,完善商号权的法律保护体系。另一方面,应当结合地方文化特色和老字号自身的特点,加强商号保护的地方立法。将国家立法和地方立法结合起来,给老字号提供更加全面具体的保护,形成一个完整的老字号保护体系。其次,从企业层面上,老字号企业要意识到知识产权保护的重要性,加强老字号知识产权保护的防范体制,从知识产权管理等方面入手完善中华老字号企业知识产权战略。加强中华老字号的知识产权保护,完善相关立法对中华老字号的发展具有重要意义,不仅保护当事人的合法权益,同时也保障了社会经济健康有序的发展,促进文化的传承。
[Abstract]:With unique skills, business philosophy and excellent business culture, the old Chinese brand is the precious cultural treasure and wealth of the Chinese nation.However, nowadays, the development prospect of the old Chinese brands is not optimistic, and the cases of infringement have occurred constantly. The reasons are that the legal system is not perfect and the legal protection system is not perfect, which makes the conflicts between the old brands and other rights exist.In addition, there are many problems in the old brand enterprises, mainly because they don't pay attention to the brand maintenance and innovation, the consciousness of intellectual property protection is weak, and the mechanism of intellectual property protection is not perfect.By combing the current situation of the development of old Chinese brands and the relative laws of foreign countries on the protection system of trade names, using comparative research methods, under the premise of adapting to the characteristics of old Chinese brands, the article draws lessons from foreign legislative experience.First of all, from the system point of view, we should perfect the current legal system of our country, clarify the intellectual property attribute of the trade name right, emulate the well-known trademark system, and establish the well-known trade name system.To give special protection to old-name, perfect the legal protection system of the right of trade name.On the other hand, we should strengthen the local legislation of trade name protection by combining the local cultural characteristics and the characteristics of old brands.Combine national legislation with local legislation to provide more comprehensive and concrete protection to old brands and form a complete protection system for old brands.Secondly, from the enterprise level, the old enterprise should realize the importance of intellectual property protection, strengthen the protection system of the old brand intellectual property, and improve the intellectual property strategy of the old Chinese enterprise from the aspects of intellectual property management and so on.It is of great significance to strengthen the intellectual property protection of old Chinese brands and perfect the relevant legislation. It not only protects the legitimate rights and interests of the parties, but also ensures the healthy and orderly development of social economy and promotes the cultural inheritance.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.4

【参考文献】