商标许可增值利益分配制度研究

发布时间：2018-05-30 15:52

本文选题：商标许可 + 增值利益　；参考：《华中师范大学》2014年硕士论文

【摘要】：商标使用许可,是商标所有人行使商标权的一种重要方式。商标所有人许可他人使用其注册商标,不仅可以为企业带来丰厚的利润,而且能够提升企业的品牌形象,实现商标无形资产增值。但商标许可也可能存在一定的法律风险。实践中,商标许可合同规定不够周延、被许可人的不当使用行为等都有可能影响企业的品牌形象。由于我国商标使用许可制度建立与发展的时间还比较短,造成商标使用许可制度与实践操作均出现了一些问题。中国法院知识产权司法保护状况统计数据显示,最近几年商标民事纠纷案件显著增多,其中疑难复杂的新型案件比重也逐年上升。而这些疑难复杂的新型案件涉及诸多商标许可理论与实践问题。例如：娃哈哈商标许可纠纷、方型瓶立体商标争议、王老吉商标权属纠纷、深圳唯冠公司与苹果公司商标纠纷等案件。现行商标许可制度对于这些问题并没有直接规定,如何进一步完善商标许可制度值得学者研究。本文主要探讨商标许可增值利益分配的理论基础以及具体分配方法。建立合理的商标许可增值利益分配制度对于平衡商标许可双方利益,尤其是保护被许可人的利益具有重要意义。论文共由五个部分组成：第一部分,首先,通过二则典型案例引出论文研究问题,即构建商标许可增值利益分配制度的必要性；其次,介绍有关商标许可增值利益的现有研究并做简要评述；最后,明确界定与商标许可增值利益研究密切相关的几个概念。第二部分,主要以美国为例,介绍商标许可增值利益分配制度的实践做法。尽管两国商标制度发展阶段不一样,但是在知识产权保护的全球化背景下,商标理论与实践问题及其保护路径有其共通之处。研究我国商标许可增值利益分配问题,不妨将视角放远点,而分析美国商标许可增值利益分配做法有益拓宽解决思路。第三部分,简要评述学者提出的主要理论依据,包括不当得利制度、添附制度等。基于利弊分析,这些依据均不具有制度契合性和现实可行性,另寻其他理论依据与制度支撑似乎迫在眉睫。论文拟从财产权劳动学说、利益平衡原则等法理角度论证其分配的合理性,并提出参考民法共有制度可以恰当地解决商标许可增值利益的归属与分配。第四部分,主要探讨商标许可增值利益分配的具体方法。其中,运用市场结构模型法评估商标价值；借鉴层次分析法确定商标许可双方分配比例。第五部分,基于前文的论述,提出完善我国商标许可增值利益分配制度的具体构想。包括：拓展商标强制许可范围；建立商标优先许可制度；参考共有制度解决分配的理论障碍；明确商标许可增值利益分配的原则及操作方法；相关建议法条。
[Abstract]:Trademark license is an important way for trademark owner to exercise trademark right. Trademark owners license others to use their registered trademarks, which can not only bring rich profits to enterprises, but also enhance the brand image of enterprises and realize the appreciation of intangible assets of trademarks. However, trademark licensing may also have certain legal risks. In practice, the trademark license contract is not comprehensive enough, the improper use of the licensee may affect the brand image of the enterprise. Since the establishment and development of trademark licensing system in China is relatively short, there are some problems in trademark licensing system and practice. Statistics on the judicial protection of intellectual property rights in Chinese courts show that in recent years, the number of trademark civil disputes has increased significantly, and the proportion of new types of cases with complicated problems has also increased year by year. These complex new cases involve many trademark licensing theory and practice. For example: Wahaha trademark licensing dispute, square bottle three-dimensional trademark dispute, Wang Laoji trademark ownership dispute, Shenzhen Proview and Apple trademark disputes and other cases. There is no direct regulation on these problems in the current trademark licensing system, and how to further improve the trademark licensing system is worth studying by scholars. This paper mainly discusses the theoretical basis and specific distribution methods of the distribution of the value-added benefits of trademark licensing. It is of great significance to establish a reasonable distribution system of value-added benefits for trademark licensing to balance the interests of both sides of trademark licensing, especially to protect the interests of licensees. The thesis consists of five parts: The first part, through two typical cases, leads to the research problem of the thesis, that is, the necessity of constructing the distribution system of the value-added benefits of trademark licensing; secondly, it introduces the existing research on the value-added benefits of trademark licensing and makes a brief comment; finally, Clearly define several concepts which are closely related to the research of trademark license value-added interest. The second part mainly takes the United States as an example to introduce the practice of trademark licensing value-added benefit distribution system. Although the development stage of trademark system is different between the two countries, under the background of the globalization of intellectual property protection, the trademark theory and practice problems and their protection paths have common ground. In order to study the distribution of value-added benefits of trademark licensing in China, we can put the perspective far away, and analyze the distribution of value-added benefits of trademark licensing in the United States, which is helpful to broaden the thinking of how to solve the problem. The third part briefly reviews the main theoretical basis proposed by scholars, including unjust enrichment system, appended system and so on. Based on the analysis of advantages and disadvantages, none of these bases has institutional compatibility and practical feasibility, and it seems urgent to find other theoretical basis and institutional support. This paper discusses the rationality of the distribution from the angle of labor theory of property right and the principle of balance of interests, and puts forward that referring to the common system of civil law, the ownership and distribution of the value-added benefits of trademark licensing can be properly solved. The fourth part, mainly discusses the trademark license value-added benefit distribution concrete method. Market structure model method is used to evaluate trademark value and AHP is used to determine the distribution ratio of trademark licensing parties. The fifth part, based on the previous discussion, puts forward the concrete idea of perfecting the distribution system of the value-added benefits of trademark license in China. Including: to expand the scope of compulsory trademark licensing; to establish a trademark priority licensing system; to refer to the common system to solve the theoretical obstacles to distribution; to clarify the distribution of value-added benefits of trademark licensing principles and operational methods; related recommendations.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.43

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