“山寨”现象的知识产权分析

发布时间：2018-06-02 18:34

本文选题：“山寨” + 知识产权　；参考：《河北大学》2013年硕士论文

【摘要】：“山寨”现象是在经济和社会文化的民间、非正规化领域，社会大众对于品牌产品和主流文化进行模仿或戏谑，具有仿造性、快速性、平民化特点，并不乏创新之处的一种动态的社会现象。依“山寨”现象的发展演变过程和涉及的领域，可以划分为“山寨”产品和“山寨”文化。在“山寨”产品中，依据是否存在仿冒行为，分为含仿冒部分的“山寨”产品和不含仿冒部分的“山寨”产品。在“山寨”文化中，依据是否用于营利，分为用于营利的“山寨”文化和非营利的“山寨”文化。 “山寨”现象兴起的原因有市场的需求，人性的需求，互联网的普及，技术条件的成熟和我国现实国情的需要，其对我国的社会经济文化发展产生了不小的冲击和影响，“山寨”产品给社会经济带来活力的同时，也有一些负面的影响；“山寨”文化对主流文化的改进和完善有鞭策作用，但其对主流文化的借鉴、使用过程中存在不少法律问题，给主流文化带来了消极的影响。“山寨”现象在法律性质上并不等同于盗版、假冒伪劣，而是一种模仿创新。含仿冒部分的“山寨”产品有些可能侵犯品牌厂商的发明专利权、实用新型专利权或外观设计专利权；有些则有侵犯品牌产品商标权，构成不正当竞争的嫌疑，关键是要综合多方面的因素来判断社会公众有无误认；还有些可能侵犯品牌产品厂商的软件著作权。不含仿冒部分的“山寨”产品在性质上是一种模仿创新，符合知识产权文化的要求。因此，对“山寨”产品进行规范化管理需要依法打击侵犯知识产权的行为，，有效引导有侵权可能性的行为和积极保护其中的创新成分。用于营利的“山寨”文化有侵犯被模仿对象的著作权的嫌疑，同时有必要引入商业形象权，防止有些用于营利的“山寨”文化对名人的形象权的侵害。非营利性的“山寨”文化需要把握合理使用的限度，平衡著作权人和表达自由的关系。因此，对“山寨”文化进行规范化管理需要保护、鼓励“山寨”文化中的原创性并积极引导“山寨”文化中有侵权可能性的行为进入合法的轨道。
[Abstract]:"shanzhai" phenomenon is in the economic and social culture of the folk, irregular field, the social public to brand products and mainstream culture to imitate or joke, have the characteristics of imitation, rapidity, populace. And there is no lack of innovation of a dynamic social phenomenon. According to the development and evolution of Shanzhai phenomenon, it can be divided into "shanzhai" products and "shanzhai" culture. According to the existence of counterfeiting behavior, shanzhai products can be divided into "fake products" and "shanzhai" products with or without counterfeiting parts. In Shanzhai culture, according to whether it is used for profit, it can be divided into "shanzhai" culture and non-profit "shanzhai" culture. The reasons for the rise of "shanzhai" phenomenon are the demand of market, the demand of human nature, the popularization of the Internet, the maturity of technological conditions and the need of our country's actual national conditions, which have had a great impact and influence on the social, economic and cultural development of our country. "Shanzhai" products bring vitality to social economy, at the same time, they also have some negative effects. "Shanzhai" culture can stimulate the improvement and perfection of mainstream culture, but there are many legal problems in the process of using "Shanzhai" culture for reference. Has brought the negative influence to the mainstream culture. The phenomenon of "Shanzhai" is not the same as piracy, fake and shoddy, but a kind of imitation innovation. Some of the "copycat" products containing counterfeit products may infringe upon the patent right of the brand manufacturer for invention, the patent right for utility model or the patent right for exterior design; others may infringe upon the trademark right of the brand product and constitute a suspicion of unfair competition, The key is to synthesize various factors to judge whether the public has mistaken recognition, and some may infringe the software copyright of brand product manufacturers. The Shanzhai product, which does not contain counterfeiting, is a kind of imitation innovation in nature and conforms to the requirements of intellectual property culture. Therefore, the standardized management of "Shanzhai" products needs to crack down on the infringement of intellectual property rights according to law, effectively guide the behavior with the possibility of infringement and actively protect the innovative elements in it. The "Shanzhai" culture, which is used for profit, has the suspicion of infringing upon the copyright of the imitated object, and it is necessary to introduce the right of commercial image to prevent the infringement of the image right of celebrities by some "shanzhai" culture which is used for profit. The non-profit Shanzhai culture needs to grasp the limit of reasonable use and balance the relationship between copyright owner and freedom of expression. Therefore, it is necessary to protect the standardized management of "Shanzhai" culture, encourage the originality in the "shanzhai" culture and actively guide the possible infringement behavior in the "shanzhai" culture into the legal track.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.4

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