姓名权与姓名商标权的冲突与解决

发布时间：2018-06-23 18:20

本文选题：姓名商标 + 显著性　；参考：《南昌大学》2014年硕士论文

【摘要】：姓名是自然人区别于他人的文字或符号。商标是区别商品或者服务的标记。以前的《商标审查及审理标准》规定姓氏属于“商标显著特征的审查”中“其他缺乏显著特征的”情形的一种,2005年之后就对其他缺乏显著特征情形中删除了姓氏商标。而今社会，越来越多的姓名商标出现在我们面前，以姓名注册为商标以提升商品或服务的影响力和号召力，如“林书豪”被注册一家体育用品公司注册为商标。目前对于姓名权与姓名商标权的冲突的解决我国的立法的保护还不够完善。本文由以下四部分组成：第一部分开篇引题，对姓名、商标和姓名商标做了一系列的概述。第二部分主要分析了姓名商标的显著性和姓名商标的可注册性。姓名商标的可注册性要对不同情况区别对待。本文是从普通人姓名商标和名人姓名商标注册两方面来考虑的。第三部分和第四部分是本篇论文的核心，，论述了姓名权与姓名商标权的冲突原因、冲突的危害以及表现形式。我国立法对冲突解决的分析以及解决的不足。最后一部分通过我国对冲突问题的处理方法、美国的形象权立法以及我国学者的建议来寻找完善我国姓名商标制度的建议。对《知识产权法》和《反不正当竞争法》提出了我的一些看法。
[Abstract]:A name is a text or symbol that distinguishes a natural person from another. A trademark is a mark that distinguishes goods or services. The previous Trademark Review and trial Standard stipulated that surname was one of the "other lack of salient features" in the "examination of the distinctive characteristics of the trademark", and that the surname trademark had been removed from other cases of lack of salient features since 2005. Nowadays, more and more names and trademarks appear in front of us. They are registered as trademarks to enhance the influence and appeal of goods or services, such as "Lin Shuhao" is registered as a trademark of a sporting goods company. To resolve the conflict between name right and name trademark right, the protection of legislation in our country is not perfect. This paper consists of the following four parts: the first part of the chapeau, name, trademark and name trademark a series of overview. The second part mainly analyzes the significance of the name trademark and the registrability of the name trademark. The registrability of names and trademarks should be treated differently. This article is from the ordinary person name trademark and the celebrity name trademark registration two aspects to consider. The third part and the fourth part are the core of this paper, and discuss the conflict cause, the harm and the manifestation of the name right and the name trademark right. The analysis of conflict resolution in our country's legislation and its deficiency. In the last part, the author tries to find out how to perfect the name and trademark system of our country through the methods of dealing with the conflict in our country, the legislation of image right in the United States and the suggestions of Chinese scholars. Some of my views on the intellectual property Law and the Anti-unfair Competition Law are put forward.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D922.294;D923.43

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