商标品牌价值培育者权益保护研究

发布时间：2018-06-25 15:12

本文选题：商标品牌价值 + 商誉培育　；参考：《华东政法大学》2014年硕士论文

【摘要】：“属于上帝的当归于上帝，属于凯撒的当归于凯撒”。尽管这只是一段讨论宗教与政治间关系的法律名言，但它同时也非常清楚、简洁地揭示了商标法律关系中商标品牌价值培育者与商标品牌所有者之间因智力投资和物质投资所产生的承载于商标品牌之上的权益分配关系的正义性。 2012年，iPad案、“王老吉”案轰动全国，有关商标品牌价值培育者权益保护问题的争论在理论界激起了强烈反响。这一问题逐渐成为了商标法律实践中所不可忽视的内容。因此，本文以iPad商标纠纷案、“王老吉”系列知识产权纠纷案所引发的法律争议为线索，以商标理论与民法理论为依托，以理论探讨与制度研究为基础，提出对于商标品牌价值培育者权益保护的模式选择。本文的总体思路是：从商标品牌价值培育者权益保护问题的产生入手，讨论对商标品牌价值培育者权益进行保护的正当性与必要性，分析相关问题的成因，并探讨相应的解决思路，进而提出商标品牌价值培育者权益保护的立法构想。具体而言，本文依据此思路分四章来进行论述：首先，第一章“商标品牌价值培育者权益保护失衡问题的提出”，将以2012年轰动一时的“中国商标第一案”王老吉商标纠纷与引起学界广泛关注的iPad商标纠纷案为切入点，对两起典型案例的法律争议进行分析，从而引起对于商标品牌价值培育者权益保护问题的讨论，，为后文的论述铺展前提。其次，第二章“商标品牌价值及其培育者相关概念的法理解读”与第三章“商标品牌价值培育者权益保护的正当性与必要性”是对商标品牌价值培育者权益保护问题的具体理论分析。第二章铺陈基础，对商标品牌价值、商标品牌价值培育者等概念进行界定，随后在事实归纳的基础上指出商标品牌价值培育者与商标权人权益冲突的实质。第三章承接第二章对于二者间权益冲突实质的论述，并以“后发商誉”这一新型理论的内涵、界定与实践应用为向导，辅以对“商誉移植”、“知名商品装潢知识产权权益归属”等理论热点的分析，实现对于商标品牌价值培育者权益受保护之法律基础的全面解读。最后，第四章“商标品牌价值培育者权益保护模式选择与机制构想”，本文从权利并存使用、契约行为指导、财产权益保护三个角度提出模式设想。在三条思路下对商标品牌价值培育者的权益保护机制进行构建，以期实现法律实践中对于商标品牌价值培育者权益保护问题的有效解决。
[Abstract]:What belongs to God, and what belongs to Caesar. Although it is only a maxim to discuss the relationship between religion and politics, it is also very clear. It briefly reveals the justice of the equity distribution relationship between trademark brand value cultivator and trademark brand owner based on intellectual investment and material investment in trademark legal relationship. The case of Wang Laoji caused a stir all over the country, and the controversy about the protection of the rights and interests of the cultivators of trademark brand value aroused a strong response in the theoretical circle. This problem has gradually become the content that can not be ignored in the practice of trademark law. Therefore, this article takes the case of iPad trademark dispute, the series of intellectual property disputes of "Wang Laoji" as the clue, the trademark theory and the civil law theory as the basis, the theoretical discussion and the system research as the foundation. This paper puts forward the choice of the mode of protecting the rights and interests of the brand value cultivator. The general idea of this paper is: starting with the emergence of the protection of the rights and interests of the trademark brand value cultivators, this paper discusses the legitimacy and necessity of protecting the rights and interests of the trademark brand value cultivators, and analyzes the causes of the related problems. It also discusses the corresponding solutions, and then puts forward the legislative conception of trademark brand value cultivator's rights and interests protection. Specifically, this article is divided into four chapters according to this idea: first, the first chapter, "Trademark brand value cultivator's rights and interests protection imbalance proposed", Starting from the "China Trademark first case" in 2012, Wang Laoji's trademark dispute and the iPad trademark dispute that has aroused widespread attention in academic circles, the author will analyze the legal disputes in two typical cases. Therefore, the discussion on the protection of trademark brand value cultivator's rights and interests will pave the way for the later discussion. Secondly, The second chapter, "legal interpretation of the related concepts of trademark brand value and its cultivator" and the third chapter, "the legitimacy and necessity of the protection of trademark brand value cultivator's rights and interests", are the specific theoretical analysis of the protection of trademark brand value cultivator's rights and interests. The second chapter lays the foundation, defines the concepts of trademark brand value and trademark brand value cultivator, and then points out the essence of the conflict between trademark brand value cultivator and trademark owner on the basis of the facts. The third chapter follows the second chapter to discuss the essence of the conflict of rights and interests between the two, and with the connotation of the new theory of "late-developed goodwill", the definition and practical application as the guide, supplemented by "goodwill transplantation". The analysis of the theoretical hotspots such as "ownership of intellectual property rights and interests of well-known commodity decoration" realizes a comprehensive interpretation of the legal basis for the protection of the rights and interests of the cultivators of trademark brand value. Finally, the fourth chapter "trademark brand value cultivator's rights protection mode choice and the mechanism conception", this article from the rights co-use, the contract behavior guidance, the property rights and interests protection three angle proposed the pattern assumption. In order to realize the effective solution to the protection of trademark brand value cultivator's rights and interests in legal practice, this paper constructs the protection mechanism of trademark brand value cultivator's rights and interests under three train of thought.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.43;D922.294;D923

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