安徽广播电视台节目研发人员激励机制改进研究

发布时间：2018-07-03 02:11

本文选题：安徽广播电视台 + 节目研发人员　；参考：《安徽大学》2014年硕士论文

【摘要】：二十一世纪是机遇与挑战并存的知识经济时代,由于竞争环境变得日趋激烈,人作为知识与技术的载体,已经成为电视行业竞争中的关键因素,作为智力密集型产业,拥有众多知识型员工的省级电视媒体更是如此。近几年,各家省级电视媒体的生存和发展,已经不再依赖于国家的财政拨款,在经济上实现独立自主,自负盈亏和自我发展,广告收入已成为各家省级电视媒体资金创收和生存发展的重要来源。各家省级媒体的收视率和电视节目质量是广告创收最具决定性的因素,电视节目已成为每家电视台竞争的核心资源。电视节目分为两大部分,一是外购节目,二是自产节目。外购节目是从节目制作发行公司购买的综艺节目和从电视剧拍摄机构买来的电视剧。自产节目即电视媒体自办的综艺节目和自拍的电视剧。自产节目,电视台可以从初期创意研发、项目进行、投入产出层层把关,风险系数可以最大限度的把控,优秀的自产节目是可重复利用的再生资源,属于电视台自有的知识产权。并且,自产节目的多次运行强化、更新重组,可最大程度的强化一个电视台的制作和运行水平,让电视台自己掌握核心竞争资源,把控生存和发展的命脉。所以,笔者认为,电视台自产节目至关重要,不仅是电视台竞争的核心资源,更是一个电视台发展和生存的命脉。作为自产节目的第一环节,就是节目研发人员的工作,他们的管理模式和激励制度的完善,对一个电视台的生存发展至关重要。纵观我国目前的省级电视媒体,人力资源管理体系特别是节目研发人员的管理体系尚未完善导致节目研发人员的激励机制缺失,在此背景下,如何构建合理的节目研发人员激励机制,为电视媒体创造最大化的社会效益与经济效益,开发节目研发人员的工作潜能,是每一个电视媒体所面临的共同课题。作为国内省级卫视第一阵营的电视台,安徽广播电视台重视人才队伍的建设,近年来在人才改革实践中不断探索,在完善人力资源管理体系的过程中取得了一定的成果,但是面临愈加激烈的媒体竞争格局,安徽广播电视台已有的员工激励机制特别是节目研发人员的激励机制已不能满足安徽广播电视台未来战略发展的需要。为了促进安徽广播电视台综合实力的提升和战略发展,本文将从激励机制相关原理入手,以激励理论为指导,结合电视媒体特性,深入调研安徽广播电视台节目研发人员激励机制现状及存在的问题,分析问题存在的原因,并借鉴国内外优秀电视媒体节目研发人员激励机制构建的成功经验,得出完善安徽广播电视台节目研发人员激励机制的总体思路,并就如何改进安徽广播电视台节目研发人员激励机制提出具体对策和建议。全文由五个章节构成,各章节的具体内容为：第一章是绪论。介绍了研究的背景、研究的目的和意义、研究的思路与方法以及可能的创新点。第二章是理论研究与文献综述。主要介绍了激励原理、几种有代表性的激励理论,并对国内外相关研究进行了文献回顾和总结。第三章对安徽广播电视台节目研发人员激励机制现状进行分析。在该部分,从安徽广播电视台现有的情况出发,回顾和总结了安徽广播电视台的发展历程及业绩表现,介绍了组织结构、人力资源管理现状以及节目研发人员的激励制度,通过深入访谈和问卷调查,对节目研发人员激励制度中存在的问题及其原因进行分析。第四章是对策研究。在对国内外电视媒体节目研发人员激励机制及其经验进行介绍的基础上,提出完善安徽广播电视台节目研发人员激励机制的思路和原则,并就如何改进节目研发人员的激励机制提出一些具体的对策和建议。第五章是研究结论与展望。对本文的研究成果进行总结,得出研究结论,并就未来的研究方向和所要研究的问题进行了展望。
[Abstract]:The 21st century is the era of knowledge economy with the opportunity and challenge . As the competition environment becomes more and more intense , as the carrier of knowledge and technology , people have become the key factor in the competition of TV industry . In recent years , the existence and development of provincial television media has become the important source of the income and survival of various provincial TV media .

The television program is divided into two parts , one is an external program , two is a self - produced program . The overseas purchasing program is a variety show purchased from the production and distribution company of the program and a TV series purchased from the television series photographing organization . The self - produced program is a comprehensive program and a self - timer TV series .

In order to promote the comprehensive strength of Anhui Radio and Television , the author points out how to build up the incentive mechanism of program R & D personnel . In order to promote the development of Anhui Radio and Television ' s comprehensive strength , this paper analyzes the reasons of the problems and puts forward some countermeasures and suggestions on how to improve the incentive mechanism of the program R & D personnel in Anhui Radio and Television . The paper is composed of five chapters .

The first chapter introduces the background of the research , the purpose and significance of the research , the thoughts and methods of the research and possible innovations .

The second chapter is the theoretical research and the literature review . This paper mainly introduces the principle of excitation , several representative excitation theories , and reviews and summarizes the relevant researches at home and abroad .

The third chapter analyzes the present situation of the incentive mechanism of the program R & D personnel in Anhui Radio and Television Station . In this part , the development course and performance of Anhui Radio and Television Station are reviewed and summarized , the organization structure , the current situation of human resources management and the incentive system of the program R & D personnel are introduced , and the problems and causes in the incentive system of the program R & D personnel are analyzed through in - depth interviews and questionnaires .

The fourth chapter is the countermeasure research . On the basis of the introduction of the incentive mechanism and the experience of the domestic and foreign television media program R & D personnel , this paper puts forward the idea and principle of perfecting the incentive mechanism of the program R & D personnel in Anhui radio and television station , and puts forward some specific countermeasures and suggestions on how to improve the incentive mechanism of the program R & D personnel .

The fifth chapter is the research conclusion and prospect . The research results are summarized , the conclusion is drawn , and the future research direction and the problems to be studied are forecasted .
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G224

【参考文献】