创意群体与企业商务交流支持平台机制研究

发布时间：2018-10-11 15:07

【摘要】：如今,产业转型升级是中国经济发展的主旋律。产业转型升级,意味着从低附加值向高附加值升级,从高能耗高污染向低能耗低污染升级,从粗放型向集约型升级。创意设计是产业转型升级的重要途径之一。创意设计可以大幅度提升产品的附加价值,提升企业创新能力。但是,事实上,由于缺乏交流渠道和机制,造成创意群体与企业间的商务交流合作不足,阻碍了设计资源向企业流动,降低了创意商品化程度,影响了企业创新力的提升。本论文以网络平台的方式建立交流合作机制,设立项目引导计划促进创意群体与企业的商务合作,改变缺乏合作的现状,让企业能够利用社会上闲散的设计资源,使创意群体可以快速的将自己的创意进行商品化。网络平台的构建基于长宁区的产业资源基础上,可以形成规模效应,提升区域的创新能力,为长宁区的企业在增强产品竞争力,提升企业品牌形象上做出重要贡献。本论文从创意群体与企业的商务交流角度出发,研究现有的交流模式,探索相应模式中存在的问题。基于政府政策支持背景,本论文对长宁区的产业环境进行调研分析,基于分析结果,综合运用信息网络平台手段,解决企业与创意群体在交流中存在的问题。将网络平台与创新体系相结合,探索创新体系中各要素在平台中的关系。本论文从提升政府服务角度出发,营造良好创新环境,制定创新项目引导计划,鼓励并支持企业与创意群体进行合作,探索促进创意群体与企业的商务交流的平台机制。本论文研究的网络平台纳入了区域内的产业资源信息,包括以政府为背景的项目支持计划和威客网的设计项目招投标功能,建立知识产权服务与保护机制,使网络平台成为创意群体与企业需求信息的发布平台,成为企业与创意群体线下合作的网络前台,成为企业与创意群体的网络橱窗。本网络平台从服务实体产品创意设计活动的目标出发,难度比现有的威客网运营难度大。然而,基于地理区域的网络平台,可以降低用户在线下的交流难度,减少创意群体与企业在商务交流中的障碍。本论文研究的创意群体和企业的网络服务平台以提升长宁区的区域创新能力为目标,以上海市长宁区商务委和“环东华”时尚创意产业研究中心为战略联盟,连接本区域内各个零散的设计资源和企业内部分设计资源,形成共享、学习、交流、设计协作的信息平台。本论文的研究表明,应用信息网络平台手段,整合创意产业相关资源,为企业提供合适的设计服务资源,满足了创意群体的需求,建立知识产权保护机制,增强知识产权保护意识。与此同时,本网络平台有助于企业增强产品竞争力,提升企业品牌形象,对于营造区域创新氛围,促进设计资源与企业资源合理配置,提高区域整体创新能力有着十分重要的意义。
[Abstract]:Today, industrial transformation and upgrading is the main theme of China's economic development. Industrial transformation and upgrading means upgrading from low added value to high added value, from high energy consumption and high pollution to low energy consumption and low pollution, from extensive to intensive. Creative design is one of the important ways of industrial transformation and upgrading. Creative design can greatly enhance the added value of products and enhance the innovation ability of enterprises. However, in fact, the lack of communication channels and mechanisms leads to insufficient business communication and cooperation between creative groups and enterprises, which hinders the flow of design resources to enterprises, reduces the degree of commercialization of creativity, and affects the promotion of enterprise innovation. This paper establishes communication and cooperation mechanism by network platform, sets up project guidance plan to promote business cooperation between creative groups and enterprises, changes the status quo of lack of cooperation, and enables enterprises to make use of the idle design resources in society. So that creative groups can quickly commercialize their own ideas. The construction of network platform is based on the industry resources of Changning District, which can form scale effect, enhance the innovation ability of the region, and make important contributions to enhance the competitiveness of products and enhance the brand image of enterprises in Changning District. From the angle of business communication between creative groups and enterprises, this paper studies the existing communication models and explores the problems existing in the corresponding models. Based on the background of government policy support, this paper investigates and analyzes the industry environment in Changning District. Based on the analysis results, we use the information network platform to solve the problems existing in the communication between enterprises and creative groups. Combining the network platform with the innovation system, this paper explores the relationship between the elements of the innovation system and the platform. From the point of view of promoting government service, this paper creates a good innovation environment, formulates a guiding plan for innovative projects, encourages and supports the cooperation between enterprises and creative groups, and explores the platform mechanism for promoting business exchanges between creative groups and enterprises. The network platform studied in this paper includes the information of industrial resources in the region, including the project support plan based on the government and the bidding function of the design project, and the establishment of intellectual property service and protection mechanism. The network platform becomes the publishing platform of creative group and enterprise demand information, the network foreground of cooperation between enterprise and creative group, and the network window of enterprise and creative group. This network platform starts from the goal of the creative design activity of the service entity product, and it is more difficult than the existing Weike network operation. However, the network platform based on geographical area can reduce the difficulty of users' off-line communication and reduce the obstacles between creative groups and enterprises in business communication. The network service platform of the creative groups and enterprises studied in this paper aims at improving the regional innovation ability of Changning District, and takes Shanghai Changning District Commercial Commission and Huandonghua Fashion Creative Industry Research Center as the strategic alliance. The information platform for sharing, learning, exchanging and designing cooperation is formed by connecting the scattered design resources in the region and the internal design resources of the enterprise. The research in this paper shows that the application of information network platform means to integrate the related resources of creative industries, to provide appropriate design services for enterprises, to meet the needs of creative groups, and to establish intellectual property protection mechanism. We will enhance the awareness of intellectual property protection. At the same time, this network platform is helpful for enterprises to enhance their product competitiveness, enhance their brand image, create a regional innovation atmosphere, and promote the rational allocation of design resources and enterprise resources. It is of great significance to improve the overall innovation ability of the region.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.1

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