网络IP的跨媒介叙事研究
发布时间：2019-03-14 19:34
【摘要】：2015年,IP的开发事业以网络为发起平台蓬勃发展起来。融合文化下,实践者们和学者们一直在探索不同的方法,致力于用IP多平台开发平衡传统叙事,以求在当下的环境中取得成功。从跨媒介的角度来看,IP的实质是媒介平台用资金购买或制作小说、观念、情境等知识产权,依法进行各个媒体平台的文本开发,IP开发催生了跨媒介文本。因此,跨媒介叙事——通过协调多个跨平台的内容生产创造沉浸式故事世界的战略,在国内外都在成为领域内研究和实践的重中之重。绪论梳理了国内外的研究综述,第一章结合综述,将跨媒介叙事与跨媒体传播、跨媒体营销、改编这几个概念进行了辨析,并界定本文对于IP的定义。后通过分析当前IP的跨媒介叙事现状,指出当前网络IP是进行跨媒介叙事尝试的首选资源。其次,第二章提出跨媒介叙事可以作为是内容方为引导受众参与故事世界的一种策略,确定了研究的的切入角度和分析方法。第三章选取网络IP国内外的典型案例《盗墓笔记》和《索菲亚日记》进行分析,并在最后一章反思了国内网络IP跨媒介叙事并提供建议。
[Abstract]:In 2015, IP's development career took the network as the launching platform to flourish. Under the fusion culture, practitioners and scholars have been exploring different ways to use IP multi-platform to develop and balance traditional narrative, in order to achieve success in the present environment. From the perspective of cross-media, the essence of IP is that the media platform purchases or produces intellectual property rights such as novels, concepts, situations and other intellectual property rights with funds, and carries on the text development of various media platforms in accordance with the law. The development of IP gives birth to cross-media texts. Therefore, cross-media narration-the strategy of creating immersive story world by coordinating multiple cross-platform content production, has become the top priority of research and practice in the field at home and abroad. The first chapter analyzes the concepts of cross-media narrative, cross-media communication, cross-media marketing and adaptation, and defines the definition of IP in this paper. After analyzing the current situation of cross-media narration in IP, it is pointed out that the current network IP is the first choice for cross-media narrative attempts. Secondly, the second chapter puts forward that cross-media narrative can be used as a strategy to guide the audience to participate in the story world, and determines the cut-in angle and analysis method of the study. The third chapter analyzes the typical cases of "Tomb stealing Notes" and "Sofia Diary" of Internet IP at home and abroad. In the last chapter, it reviews the cross-media narration of domestic network IP and provides some suggestions.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2440303
[Abstract]:In 2015, IP's development career took the network as the launching platform to flourish. Under the fusion culture, practitioners and scholars have been exploring different ways to use IP multi-platform to develop and balance traditional narrative, in order to achieve success in the present environment. From the perspective of cross-media, the essence of IP is that the media platform purchases or produces intellectual property rights such as novels, concepts, situations and other intellectual property rights with funds, and carries on the text development of various media platforms in accordance with the law. The development of IP gives birth to cross-media texts. Therefore, cross-media narration-the strategy of creating immersive story world by coordinating multiple cross-platform content production, has become the top priority of research and practice in the field at home and abroad. The first chapter analyzes the concepts of cross-media narrative, cross-media communication, cross-media marketing and adaptation, and defines the definition of IP in this paper. After analyzing the current situation of cross-media narration in IP, it is pointed out that the current network IP is the first choice for cross-media narrative attempts. Secondly, the second chapter puts forward that cross-media narrative can be used as a strategy to guide the audience to participate in the story world, and determines the cut-in angle and analysis method of the study. The third chapter analyzes the typical cases of "Tomb stealing Notes" and "Sofia Diary" of Internet IP at home and abroad. In the last chapter, it reviews the cross-media narration of domestic network IP and provides some suggestions.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
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