杭州市离岸金融服务外包竞争力研究

发布时间：2019-06-10 15:25

【摘要】：金融是现代经济的核心,金融行业的竞争成为了国际竞争的重中之重。金融服务外包成为金融机构降低成本、提高核心竞争力的重要途径,更给承接金融服务外包的国家和地区带来了不可估量的市场机遇。IDC数据显示,早在2009年金融服务外包就以1866亿美元的规模位居全球服务外包市场之首。可见,作为一个新兴产业,金融服务外包的发展已经成为一股不可逆转的潮流。自2008年起,国内许多服务外包示范城市纷纷开始建立金融后台中心,大力发展离岸金融服务外包。杭州市也于2009年将金融服务业列为“八大产业”发展目标之一,并明确了打造“国际知名的金融服务外包交付中心”的产业定位。五年内,杭州离岸金融服务外包产业规模增长了近两倍,为促进服务业出口、推动城市产业结构转型做出重要贡献；但同时也存在承接的业务层次较低、利润空间较小、中高端金融服务外包人才短缺、知识产权保护体系薄弱等问题。如何进一步提升杭州市离岸金融服务外包竞争力是一个具有现实意义的重要课题。本文采用定性与定量、国内与国际比较相结合的方法,依据“提出问题—分析问题—解决问题”的思路展开研究。本文首先界定了离岸金融服务外包相关概念和理论基础,并分析了杭州市发展离岸金融服务外包的内外部环境。其次,在构建离岸金融服务外包竞争力评价体系的基础上,运用基于AHP的综合模糊评价法和因子分析法对杭州承接离岸金融服务外包的国内竞争力进行测度,结果显示：杭州离岸金融服务外包竞争力评级为“优”,并且在国内21个服务外包示范城市中位居第六。再次,选取杭州离岸金融服务外包领军企业浙大网新与印度外包巨头Infosys进行比较,并将杭州与印度著名外包城市班加罗尔进行对比,从企业和城市两个视角实现杭州市离岸服务外包的国际比较。最后,对如何进一步提升杭州离岸金融服务外包竞争力提出积极拓展金融服务外包市场、培养引进金融服务外包人才等六大政策建议。
[Abstract]:Finance is the core of modern economy, and the competition of financial industry has become the most important part of international competition. Financial service outsourcing has become an important way for financial institutions to reduce costs and improve their core competitiveness, and has brought inestimable market opportunities to countries and regions undertaking financial service outsourcing. IDC data show, As early as 2009, financial services outsourcing ranked first in the global service outsourcing market with a scale of $186.6 billion. It can be seen that, as a new industry, the development of financial service outsourcing has become an irreversible trend. Since 2008, many domestic service outsourcing demonstration cities have begun to establish financial back-office centers and vigorously develop offshore financial service outsourcing. Hangzhou also listed the financial service industry as one of the "eight major industries" in 2009, and made clear the industrial positioning of building an "internationally renowned financial service outsourcing delivery center". In the past five years, the scale of offshore financial service outsourcing industry in Hangzhou has nearly tripled, which has made important contributions to promoting the export of service industry and promoting the transformation of urban industrial structure. But at the same time, there are some problems, such as low business level, small profit space, shortage of middle and high end financial service outsourcing talents, weak intellectual property protection system and so on. How to further enhance the competitiveness of offshore financial service outsourcing in Hangzhou is an important issue of practical significance. In this paper, the method of qualitative and quantitative, domestic and international comparison is used to carry out the research according to the idea of "putting forward problems, analyzing problems and solving problems". This paper first defines the related concepts and theoretical basis of offshore financial service outsourcing, and analyzes the internal and external environment for the development of offshore financial service outsourcing in Hangzhou. Secondly, on the basis of constructing the evaluation system of offshore financial service outsourcing competitiveness, this paper measures the domestic competitiveness of Hangzhou to undertake offshore financial service outsourcing by using the comprehensive fuzzy evaluation method and factor analysis method based on AHP. The results show that Hangzhou offshore financial service outsourcing competitiveness rating is "excellent", and ranks sixth among 21 domestic service outsourcing demonstration cities. Thirdly, the Hangzhou offshore financial service outsourcing leader Zhejiang University is selected to compare with the Indian outsourcing giant Infosys, and Hangzhou is compared with Bangalore, a famous Indian outsourcing city. The international comparison of offshore service outsourcing in Hangzhou is realized from the perspective of enterprise and city. Finally, this paper puts forward six policy suggestions on how to further enhance the competitiveness of Hangzhou offshore financial service outsourcing, such as actively expanding the financial service outsourcing market and training the introduction of financial service outsourcing talents.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F752.68;F832.7

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