剖析需求定位型的茶叶营销理论与实践
发布时间：2018-07-21 10:43
【摘要】：对茶叶企业而言,只有全面分析当前茶叶消费者的需求和消费偏好,有针对性地带动消费者更进一步接触茶叶产品,才能带动茶叶企业拓宽市场,产生更大的市场影响力。基于需求定位型的茶叶营销理论,应更加深入对其本质进行思考和探究,特别是分析需求定位理论结构和茶叶营销行为之间的结合,找到二者的契合点,实现需求定向转化为消费行为。
[Abstract]:As for tea enterprises, only by comprehensively analyzing the demand and consumption preference of current tea consumers, can the tea enterprises broaden the market and have greater market influence by bringing consumers into contact with tea products further. The tea marketing theory based on demand orientation should be thought and explored deeply, especially the combination of demand orientation theory structure and tea marketing behavior. The realization of demand oriented transformation into consumption behavior.
【作者单位】： 郑州职业技术学院;
【分类号】：F274;F426.82
本文编号：2135267
[Abstract]:As for tea enterprises, only by comprehensively analyzing the demand and consumption preference of current tea consumers, can the tea enterprises broaden the market and have greater market influence by bringing consumers into contact with tea products further. The tea marketing theory based on demand orientation should be thought and explored deeply, especially the combination of demand orientation theory structure and tea marketing behavior. The realization of demand oriented transformation into consumption behavior.
【作者单位】： 郑州职业技术学院;
【分类号】：F274;F426.82
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