QYG集团机器人产品战略研究
发布时间：2018-10-12 07:12
【摘要】：随着高新技术的快速发展,特别是互联网+、物联网技术的高速发展,促使产业转型升级步伐加快,机器人将广泛应用于各行各业,其应用范围和领域将无可限量,有着巨大的发展潜力和市场容量,对人们的工作、生活产生重大影响,同时推动经济结构发生深刻变化。为促进社会全面进步,提高人们生活品味和幸福指数,以及机器人产业巨大的市场发展潜力和商机,QYG集团决定全力进入机器人产业,力图抢占机器人市场高地。QYG集团究竟采用何种发展战略,在这场机器人新技术革命中取得竞争优势,促进机器人产业做大做强,非常值得探讨和研究。本文以QYG集团机器人产品为实证研究对象,在理顺选题背景、研究意义、国内外研究现状、研究方法、研究思路等方面的内容的前提下,坚持以战略管理理论为指导,采用资料归纳法、实证分析法、PEST分析、五力模型、SWOT分析等研究方法,针对QYG集团机器人产品的发展现状,介绍QYG集团的总体情况、机器人产业发展现状,运用PEST分析企业所处的宏观环境,运用波特“五力模型”分析企业所处的行业环境,对其战略选择和战略实施等展开研究。首先深入分析产业所面临的宏观环境和行业环境,以及内部所拥有的资源和能力;然后通过SWOT分析产业外部的机遇和挑战以及内部的优势和劣势,从而提出切实可行的发展战略,构建其核心竞争力和发展优势。本文认为QYG集团:从战略实施上,(1)完善各项管理制度,提高科学化管理水平;(2)加大科研资源投入,提升科技创新能力;(3)实施海内外兼并重组战略,做大做强产业规模;(4)实施品牌战略,构建市场高地;(5)优化整合营销网络,提高市场占有率;(6)加强人力资源管理,促进各类优秀人才脱颖而出;(7)加强企业核心文化建设,助推机器人产业发展。从战略控制上:(1)合理设定考核标准;(2)准确测定实际业绩;(3)确认实绩与标准的差距;(4)实施切实可行的纠正措施。研究最后是对整篇选题文章进行总结,得出企业发展战略的相关结论以及不足之处和后续研究方向。
[Abstract]:With the rapid development of high and new technology, especially the rapid development of Internet of things and Internet of things, the pace of industrial transformation and upgrading will be accelerated. Robots will be widely used in various industries, and its application scope and fields will be unlimited. With great development potential and market capacity, it has a great impact on people's work and life, and promotes profound changes in economic structure. In order to promote the overall progress of society, improve people's life taste and happiness index, as well as the huge market development potential and business opportunities of the robot industry, QYG Group decided to fully enter the robot industry. This paper tries to seize the high ground of robot market. What kind of development strategy is adopted by QYG Group in order to gain the competitive advantage in this new technology revolution of robot and promote the robot industry to be bigger and stronger, which is worth discussing and studying. Under the premise of straightening out the background, significance, research status, research methods, research ideas and so on, this paper takes the QYG group robot products as the empirical research object, and insists on the strategic management theory as the guidance. Based on the methods of data induction, empirical analysis, PEST analysis, five-force model and SWOT analysis, this paper introduces the general situation of QYG group and the present situation of robot industry, aiming at the present situation of the development of robot products in QYG Group. Using PEST to analyze the macroscopical environment of the enterprise, using Porter's "five forces model" to analyze the industry environment of the enterprise, and carrying out the research on its strategy choice and strategy implementation. Firstly, the macro environment and industry environment, as well as the internal resources and capabilities of the industry are analyzed in depth, and then the external opportunities and challenges as well as the internal strengths and weaknesses of the industry are analyzed through SWOT. Thus put forward a feasible development strategy, build its core competitiveness and development advantages. This paper holds that QYG Group: from the strategic implementation, (1) improve the management system, improve the level of scientific management; (2) increase the input of scientific research resources, enhance the ability of scientific innovation; (3) implement the merger and reorganization strategy at home and abroad, (4) implement brand strategy and construct market high ground; (5) optimize integrated marketing network and increase market share; (6) strengthen human resource management to promote outstanding talents to stand out; (7) strengthen enterprise core culture construction. Promote the development of robot industry. From the aspect of strategic control: (1) setting the assessment standard reasonably; (2) measuring the actual achievement accurately; (3) confirming the gap between the actual performance and the standard; (4) carrying out practical corrective measures. At the end of the paper, the conclusion of the enterprise development strategy, the deficiency and the future research direction are obtained.
【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.67;F272
本文编号：2265243
[Abstract]:With the rapid development of high and new technology, especially the rapid development of Internet of things and Internet of things, the pace of industrial transformation and upgrading will be accelerated. Robots will be widely used in various industries, and its application scope and fields will be unlimited. With great development potential and market capacity, it has a great impact on people's work and life, and promotes profound changes in economic structure. In order to promote the overall progress of society, improve people's life taste and happiness index, as well as the huge market development potential and business opportunities of the robot industry, QYG Group decided to fully enter the robot industry. This paper tries to seize the high ground of robot market. What kind of development strategy is adopted by QYG Group in order to gain the competitive advantage in this new technology revolution of robot and promote the robot industry to be bigger and stronger, which is worth discussing and studying. Under the premise of straightening out the background, significance, research status, research methods, research ideas and so on, this paper takes the QYG group robot products as the empirical research object, and insists on the strategic management theory as the guidance. Based on the methods of data induction, empirical analysis, PEST analysis, five-force model and SWOT analysis, this paper introduces the general situation of QYG group and the present situation of robot industry, aiming at the present situation of the development of robot products in QYG Group. Using PEST to analyze the macroscopical environment of the enterprise, using Porter's "five forces model" to analyze the industry environment of the enterprise, and carrying out the research on its strategy choice and strategy implementation. Firstly, the macro environment and industry environment, as well as the internal resources and capabilities of the industry are analyzed in depth, and then the external opportunities and challenges as well as the internal strengths and weaknesses of the industry are analyzed through SWOT. Thus put forward a feasible development strategy, build its core competitiveness and development advantages. This paper holds that QYG Group: from the strategic implementation, (1) improve the management system, improve the level of scientific management; (2) increase the input of scientific research resources, enhance the ability of scientific innovation; (3) implement the merger and reorganization strategy at home and abroad, (4) implement brand strategy and construct market high ground; (5) optimize integrated marketing network and increase market share; (6) strengthen human resource management to promote outstanding talents to stand out; (7) strengthen enterprise core culture construction. Promote the development of robot industry. From the aspect of strategic control: (1) setting the assessment standard reasonably; (2) measuring the actual achievement accurately; (3) confirming the gap between the actual performance and the standard; (4) carrying out practical corrective measures. At the end of the paper, the conclusion of the enterprise development strategy, the deficiency and the future research direction are obtained.
【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.67;F272
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1 王焕;QYG集团机器人产品战略研究[D];中国政法大学;2017年
，本文编号：2265243
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