基于核心竞争力的兴业银行文化体系研究

发布时间：2018-04-26 02:04

本文选题：企业文化 + 核心竞争力　；参考：《湖南大学》2013年硕士论文

【摘要】：兴业银行是1988年成立的一家商业银行。在高度同质化的金融服务市场中，兴业银行保持着强有力的发展势头、强大的创新能力和不断上升的市场份额。独树一帜的企业文化是其能够迅速扩张、实现跨越式发展的核心竞争力之一。研究兴业银行文化体系有利于推动兴业银行文化建设，同时也为中国商业银行文化研究提供实例分析，为进一步研究企业文化与核心竞争力的关系提供了借鉴。本文从商业银行企业文化及商业银行核心竞争力的理论出发，首先对企业文化及核心竞争力的关系进行了分析，并构建了企业文化与核心竞争力的内驱力模型。其次分析了兴业银行文化建设的现状、特色以及文化建设过程中所面临的问题，具体问题包括企业文化建设缺乏持久动力，，企业文化对整个体系渗透不足，高层管理者对企业文化建设不够重视等。最后结合理论与兴业银行的实际情况，基于内部驱动模型分析了企业文化与核心竞争力之间的关系，构建了基于核心竞争力的兴业银行企业建设体系，从精神层、制度层、行为层以及产品层四个方面全面构建了兴业银行的企业文化体系。基于兴业银行核心竞争力的提升，给出了提升兴业银行文化体系竞争力的一些政策建议。
[Abstract]:Xingye Bank is a commercial bank established in 1988. In the highly homogeneous financial service market, Xingye Bank maintains a strong momentum of development, strong innovation ability and rising market share. The unique enterprise culture is one of the core competitiveness of its rapid expansion and the realization of leapfrog development. The cultural system of the industry bank is beneficial to the promotion of the cultural construction of the Xingye Bank, and also provides an example for the cultural research of Chinese commercial banks, and provides a reference for further research on the relationship between corporate culture and core competitiveness.
Starting from the theory of corporate culture and the core competitiveness of commercial banks, this paper first analyzes the relationship between enterprise culture and core competitiveness, and constructs an internal drive model of enterprise culture and core competitiveness. Secondly, it analyzes the present, characteristic and cultural construction process of the culture construction of Xingye Bank. The problems include the lack of lasting power in the construction of enterprise culture, the lack of corporate culture in the whole system, and the lack of emphasis on the construction of corporate culture by senior managers.
Finally, based on the actual situation of theory and Xingye Bank, based on the internal driving model, the relationship between enterprise culture and core competitiveness is analyzed, and the enterprise construction system of Xingye Bank Based on the core competitiveness is constructed, and the enterprise culture system of Xingye Bank is constructed from four aspects of the spirit layer, the system layer, the behavior layer and the product layer. Based on the promotion of Xingye Bank's core competitiveness, some policy suggestions to enhance the competitiveness of the Industrial Bank's culture system are given.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F832.33

【参考文献】