中国传统节日文化与礼品设计研究

发布时间：2018-02-12 19:08

本文关键词： 中国传统节日文化礼品设计情感化设计记忆符号　出处：《江南大学》2014年硕士论文　论文类型：学位论文

【摘要】：中国传统节日是珍贵的非物质文化遗产，它凝聚着华夏儿女深厚的民族情感。传统节日的萧条伴随着传统节日文化和其承载的民族文化精髓的日渐没落，中国传统文化的传承面临巨大的挑战。节日礼品作为传统节日的重要组成部分，是节日文化和礼仪的衍生物，也是人们相互表达情感的物化形式，节日礼品系统的不完善阻碍了传统节日文化的继承和弘扬。与此同时，社会经济高速发展，人们的物质文化需求日益增长、消费者消费理念和品味也日渐提高，对节日礼品的需求呈现出多样的新特征，这就给传统节日礼品的创新设计带来了新的机会和挑战。本文以唤醒人们对传统节日的情感为切入点，将情感记忆理论与节日礼品设计相结合。从情感记忆理论可以得出，记忆往往是伴随着情感的，而情感会使记忆更深刻。因而使用记忆符号进行礼品设计，不仅可以唤醒人们的情感，，而且可以使情感的唤醒变得可控。通过对中国传统节日的研究，分析其文化价值根源，论证传承传统节日对中华民族和中国社会发展的重要性。通过对节日礼品和节日文化的起源、发展、功能、现状的研究，阐述了节日礼品对弘扬传统节日的重要作用，进而论证了从传统节日文化中获取相关记忆符号是解决传统节日礼品设计相关问题的突破点。文章从人们对传统节日文化符号的感知和提炼入手，探究如何将两者融入节日礼品的设计中，以唤醒人们对传统节日最深层次的情感记忆。最后，从理论研究角度总结将传统节日文化符号应用于礼品设计从而唤醒人们对传统节日内在情感的设计方法，并对此进行案例分析以验证其可行性，为当代传统节日礼品的情感化设计的提供理论依据和设计方法。
[Abstract]:The Chinese traditional festival is a precious intangible cultural heritage, which embodies the deep national feelings of the Chinese people. The depression of the traditional festival is accompanied by the gradual decline of the traditional festival culture and the essence of the national culture it carries. As an important part of traditional festivals, holiday gifts are a derivative of festival culture and etiquette, as well as materialized forms in which people express their feelings with each other. The imperfection of holiday gift system hinders the inheritance and promotion of traditional festival culture. At the same time, with the rapid development of social economy, people's material and cultural needs are growing day by day, and consumers' consumption concept and taste are also improving day by day. The demand for holiday gifts presents a variety of new features, which brings new opportunities and challenges to the innovative design of traditional holiday gifts. This paper combines emotional memory theory with holiday gift design to awaken people's feelings about traditional festivals. From the theory of emotional memory, it can be concluded that memory is often accompanied by emotion. Therefore, the use of memory symbols for gift design can not only awaken people's emotions, but also make emotional awakening controllable. Through the study of Chinese traditional festivals, the origin of their cultural value is analyzed, and the importance of inheriting traditional festivals to the development of the Chinese nation and Chinese society is demonstrated, and the origin, development, function and present situation of festival gifts and festival culture are studied. This paper expounds the important role of holiday gifts in carrying forward traditional festivals. Furthermore, it proves that obtaining the relevant memory symbols from the traditional festival culture is the breakthrough point to solve the problems related to the design of traditional holiday gifts. The article begins with people's perception and refinement of the traditional festival cultural symbols. This paper explores how to incorporate the two into the design of holiday gifts in order to awaken the deepest emotional memory of traditional festivals. Finally, from the perspective of theoretical research, this paper summarizes the design methods of applying traditional festival cultural symbols to the design of gifts to awaken people to the inner emotion of traditional festivals, and makes a case study to verify its feasibility. Provide theoretical basis and design method for emotional design of contemporary traditional holiday gifts.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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