陕西丝绸之路旅游纪念品设计的研究

发布时间：2018-02-22 11:55

本文关键词： 丝绸之路旅游纪念品需求意象符号　出处：《陕西科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着经济的发展和西部旅游业的持续升温，陕西丝绸之路旅游纪念品的发展成为热议话题。利用陕西丝绸之路独具特色的资源优势和国际影响力，设计出具有浓郁地域文化特色的丝绸之路旅游纪念品，对重振汉唐时期丝绸之路的辉煌形象，展现陕西城市风情，完善旅游市场，弘扬地域文化特色，提升陕西旅游形象，以及拉动经济发展都有积极意义。但是，随着时代的发展和消费者文化水平的提高，目前市场上样式陈旧，形式单一，做工粗糙、缺少特色的纪念品已远远不能满足新时期消费者多样的偏好需求，造成了纪念品发展缓慢和市场萎缩的局面。在此背景下，本研究以陕西丝绸之路旅游纪念品设计为研究对象，针对纪念品设计发展的滞后性和人们对陕西丝绸之路文化旅游认识的模糊性，尝试从消费者的感性需求入手研究陕西丝绸之路旅游纪念品，从而解决上述问题，提高消费者的满意程度。陕西作为丝绸之路旅游大省，与丝绸之路文化相关的旅游纪念品却很少。通过市场走访与调查，，市场上少量的与陕西丝绸之路景点相关的旅游纪念品存在特色不浓、样式雷同、设计落后等方面的问题。分析得出产生这一现状的原因主要包括两方面：一是设计的盲目性，这主要是因为对新时期消费者的需求特点缺乏调查和了解；本文利用感性工学技术进行市场调查问卷，并用聚类分析法通过SPSS软件分析，获得代表性的消费者需求意象特征。解决消费者对纪念品的需求特点难以把握的问题。二是对陕西丝绸之路旅游资源和符号认识的模糊性；解决这一问题主要是通过大量的文献阅读和分析整理，对现有的陕西丝绸之路旅游资源进行特征属性分类与分析，以解决人们对陕西丝绸之路旅游认识的模糊性。陕西丝绸之路旅游资源丰富、类型多样，不同景点的纪念品却大致相同，缺乏特色。针对这一现状，本文针对不同类型旅游资源下的纪念品设计发展，提出了差异化的发展策略，希望能有效改善纪念品市场现状，满足市场发展要求，提高消费者满意度。同时利用符号学对陕西丝绸之路代表性符号元素进行提取、归纳和总结，并以新时期消费者对纪念品的需求特征为指导，利用三维软件，进行纪念品设计实践和满意度的市场调查。
[Abstract]:With the development of economy and the rising of western tourism, the development of Shaanxi Silk Road tourist souvenirs has become a hot topic. The silk road tourism souvenirs with rich regional cultural characteristics are designed to revive the glorious image of the silk road during the Han and Tang dynasties, to show the customs of Shaanxi cities, to perfect the tourism market, to carry forward the regional cultural characteristics, and to promote the Shaanxi tourism image. But with the development of the times and the improvement of the cultural level of consumers, the current market has an old style, a single form, and a rough workmanship. The lack of special souvenirs has been far from meeting the diverse preference needs of consumers in the new period, which has resulted in the slow development of souvenirs and the shrinking market. Under this background, this study takes the design of Shaanxi Silk Road tourist souvenirs as the research object. In view of the lag in the development of souvenir design and the vagueness of people's understanding of Shaanxi Silk Road cultural tourism, this paper attempts to study the Shaanxi Silk Road tourism souvenirs from the consumers' perceptual needs, so as to solve the above problems. Improve consumer satisfaction. As a major tourist province of the Silk Road, Shaanxi has few tourist souvenirs related to the Silk Road culture. Through market visits and surveys, a small number of tourist souvenirs related to Shaanxi Silk Road scenic spots are not characterized by strong characteristics on the market. The reasons for this situation include two aspects: one is the blindness of design, which is mainly due to the lack of investigation and understanding of the demand characteristics of consumers in the new period; This paper makes use of perceptual engineering technology to carry on the market survey questionnaire, uses the cluster analysis method through the SPSS software analysis, To obtain the representative image of consumer demand, to solve the problem that consumers' demand for souvenirs is difficult to grasp. Second, to understand the ambiguity of tourism resources and symbols of Shaanxi Silk Road, and to solve the problem that it is difficult to grasp the characteristics of consumers' demand for souvenirs. In order to solve this problem, it is necessary to classify and analyze the existing tourism resources of Shaanxi Silk Road by reading and analyzing a lot of documents, so as to solve the ambiguity of people's understanding of Shaanxi Silk Road tourism. Shaanxi Silk Road tourism resources are rich and diverse, but the souvenirs of different scenic spots are roughly the same and lack of characteristics. In view of this situation, this paper aims at the design and development of souvenirs under different types of tourist resources. This paper puts forward the development strategy of differentiation, hoping to effectively improve the present situation of souvenir market, meet the requirements of market development and improve consumer satisfaction. At the same time, the representative symbol elements of Shaanxi Silk Road are extracted, summarized and summarized by means of semiotics. Guided by the characteristics of consumers' demand for souvenirs in the new period, a market survey of souvenir design practice and satisfaction is carried out by using 3D software.
【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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