基于情感体验的亲子服饰包装设计

发布时间：2018-04-04 13:05

本文选题：亲子服饰包装　切入点：情感化设计　出处：《湖南工业大学》2014年硕士论文

【摘要】：本文从亲子关系入手，对亲子服饰的出现展开分析研究，再对亲子服饰包装设计进行阐述，结合国内外服饰包装设计的现状，提出将情感化设计的策略融入对亲子服饰包装设计当中。基于亲子服饰的发展，本课题以“恬贝儿”为例，挑选最具亲子代表性的服饰，从文字、图形、色彩和形式方面考虑情感化元素。插画与包装相结合，改变了以往传统包装平面的局限，创造出全新的亲子服饰包装。在形式多样化的服饰包装中脱引而出，以情趣化的表现形式，加深消费者对家庭情感的关注与回归，以加强这一研究课题的现实意义。从理论和实践出发，将消费者的家庭情感需求与亲子服饰包装设计相结合，使包装作为情感交流的媒介，满足消费者的需求。对进一步探索情感需求在亲子服饰包装设计中的体现，，具有一定的参考价值，为亲子服饰企业竞争战略的制定提供一种有益的思维方式。
[Abstract]:Starting with the parent-child relationship, this paper analyzes the appearance of parent-child clothing, and then expounds the packaging design of parent-child clothing, combining with the present situation of dress packaging design at home and abroad.Put forward the emotional design strategy into parent-child clothing packaging design.Based on the development of parent-child clothing, this paper takes Tian Beer as an example to select the most representative parent-child clothing and consider the emotional elements from the aspects of text, figure, color and form.The combination of illustrations and packaging has changed the limitations of the traditional packaging plane and created a brand-new package of parent-child clothing.In order to strengthen the practical significance of this research topic, it is introduced in the clothing packaging of diversified forms and expressed in the form of interest to deepen the attention and return of the consumer to the family emotion in order to strengthen the practical significance of this research subject.Based on the theory and practice, this paper combines the family emotional needs of consumers with the packaging design of parent-child clothing, so that the packaging can be used as the medium of emotional communication to meet the needs of consumers.It has certain reference value to further explore the embodiment of emotional demand in the packaging design of parent-child clothing, and provides a beneficial way of thinking for the establishment of competitive strategy of parent-child clothing enterprises.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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