试析包装设计中透明形式的应用

发布时间：2018-04-04 23:33

本文选题：透明形式　切入点：包装设计　出处：《北方工业大学》2017年硕士论文

【摘要】：作为现代产品最有价值的广告——包装设计,已经越来越频繁的使用透明形式,本文试图通过研究包装设计的发展背景,调研分析在现今时代下,包装设计的发展状况,以及在现代人们生活中的地位,根据此来寻求透明形式在当下包装设计中的研究价值。结合设计美学、形式美法则、消费者心理学、人体工程学等对现代市场上包装设计中透明形式的应用现状进行分析研究。主要包括包装设计中透明部分的形状、透明材料、透明度、透明的颜色等对包装设计整体形象的影响和作用。吸收优秀案例精华,分析失败案例原因,从而总结出包装设计中透明形式应用的基本原则,使包装设计中透明形式的应用"有法可依",若能基于原则做设计,设计师的思路应该会更加清晰,制定的原则和标准还可用于指导包装设计和衡量其方案的优劣,从而减少市场上杂乱无章的应用透明形式的包装设计。针对论文研究课题,查阅相关文献,寻找相关理论依据,总结已有的研究成果,为论文的理论部分打下基础。通过调研分析国内外包装设计中透明形式的应用现状和具体实例研究以及发展趋势,结合消费者当前的生活方式、消费观念、购物行为习惯和现代包装设计的环保性原则,结合视觉传达设计及包装设计周边学科,分析产品属性,产品目标人群、目标市场定位来为产品包装设计定位,总结出影响包装设计中是否应用透明形式的因素,以及透明形式在包装设计中的语言特点和设计原则,以指导设计实践。
[Abstract]:As the most valuable advertisement of modern products, packaging design has been used more and more frequently in transparent form. This paper attempts to study the development background of packaging design and analyze the development of packaging design in the present era.And the status in modern people's life, according to this to seek the transparent form in the present packaging design research value.Combined with design aesthetics, formal beauty law, consumer psychology, ergonomics and so on, this paper analyzes and studies the application of transparent form in packaging design in modern market.It mainly includes the shape of transparent part, transparent material, transparency, transparent color and so on.Absorbing the essence of excellent cases, analyzing the reasons of failure cases, and summing up the basic principles of transparent form application in packaging design, so that the application of transparent form in packaging design can be governed by law, if we can do the design based on principle,Designers' ideas should be clearer, and the principles and standards can be used to guide packaging design and measure the merits and demerits of its schemes, thus reducing the market clutter in the application of transparent forms of packaging design.In view of the research topic of the thesis, we should consult the relevant literature, search for the relevant theoretical basis, summarize the existing research results, and lay the foundation for the theoretical part of the thesis.Through investigation and analysis of the application of transparent form in packaging design at home and abroad as well as concrete case studies and development trends, combined with consumers' current life style, consumption concept, shopping behavior habits and environmental protection principles of modern packaging design,Combined with visual communication design and packaging design peripheral disciplines, analysis of product attributes, product target population, target market positioning for product packaging design, summed up the impact of packaging design in the application of transparent forms of factors,And transparent form in packaging design language characteristics and design principles to guide design practice.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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