汽车香水包装容器的个性化设计

发布时间：2018-04-15 03:08

本文选题：容器造型 + 个性化　；参考：《湖南工业大学》2017年硕士论文

【摘要】：随着我国经济的快速发展,人民物质生活水平得到了较大的提高。家用轿车渐渐替代自行车、摩的等交通工具成为家庭生活的必需品,由此进一步的发展了汽车市场。随着国内汽车数量的逐年增长,汽车消费及其配套服务拉动国家经济发展的模式渐渐成为我国经济增长的新模块,这也随之带来了汽车香水行业的发展机会。传统的汽车香水包装容器设计已经不能满足车主的需求,具有创意和趣味性的个性化汽车香水包装容器慢慢的流行开来。如今的包装容器除了基本功能之外,还被赋予了一些新的个性化内涵。个性化的包装容器注重车内环境和车主的内在精神的交流,更加贴近了车主的个性化需求,能够强化品牌促进销售。因此,个性化的包装容器在未来有很大的发展空间。个性化设计首先可以从装饰上、结构上或者材质上进行创新来突出表现,通过大胆的尝试和体验式的设计充分调动人们的触觉、嗅觉、听觉等各个感官系统,拉近产品与消费者的距离。其次,文化元素的注入也是突显包装个性得一股清泉,蕴含深刻文化内涵的包装容器才是鲜活的有生命力的。再者,汽车香水包装容器的个性化设计还要符合人们的可持续发展理念,强调绿色环保,让人们在消费过程中更加贴近自然。本文正是基于上述问题的思考,在对当前的汽车香水包装容器设计存在同质化、品牌效应薄弱、地域性模糊等现状的理性思考基础上,以汽车香水的个性化、情感化包装容器设计的思维、观念及形式为案例。通过具体的设计方案的构思以及设计方法的分析说明,来针对汽车香水这一产品的包装容器设计提出自己的设想。同时,以该包装产品样式设计方式为线索,对现代产品包装设计的创新角度及文化发展方向提出合理化建议。以此通过实际案例的分析来达到设计研究的目的。
[Abstract]:With the rapid economic development of our country, the people's material living standard has been greatly improved.Family cars gradually replaced bicycles, motorcycles and other means of transportation became a necessity for family life, and thus further developed the car market.With the increase of the number of domestic cars, the pattern of automobile consumption and its supporting services has gradually become a new module of the economic growth of our country, which has also brought the development opportunity of the automobile perfume industry.Traditional car perfume packaging container design has not been able to meet the needs of car owners, creative and interesting personalized automotive perfume packaging containers are becoming popular.Today's packaging containers, in addition to basic functions, are also given some new personalized connotations.The individualized packaging container pays attention to the communication of the inner environment of the car and the inner spirit of the owner, which is closer to the individualized demand of the owner, and can strengthen the brand to promote the sales.Therefore, the personalized packaging container in the future has a great space for development.Individualized design can be distinguished by innovation in decoration, structure or material at first. Through bold attempt and experiential design, people's sense of touch, smell, hearing and other sensory systems can be fully mobilized.Narrow the distance between products and consumers.Secondly, the injection of cultural elements also highlights the packaging personality of a clear spring, contains a profound cultural connotation of the packaging container is alive and alive.Furthermore, the individualized design of automobile perfume packaging container should accord with the concept of sustainable development, emphasize green environmental protection, and make people more close to nature in the process of consumption.This paper is based on the thinking of the above problems, on the basis of the rational thinking of the present situation of the automobile perfume packaging container design, such as homogeneity, weak brand effect, regional ambiguity, and so on, on the basis of the individuation of automobile perfume,Emotional packaging container design thinking, ideas and forms for the case.Through the conception of the concrete design scheme and the analysis of the design method, the author puts forward his own idea for the packaging container design of the automobile perfume product.At the same time, taking the style design of the packaging product as the clue, the paper puts forward some reasonable suggestions on the innovation angle and cultural development direction of the modern product packaging design.Through the actual case analysis to achieve the purpose of design research.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TQ658.1;TB482

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