色彩肌理仿生在“意外”水果罐头包装设计中的应用

发布时间：2018-06-18 21:47

本文选题：仿生设计 + 色彩肌理　；参考：《湖南工业大学》2017年硕士论文

【摘要】：随着经济的飞速发展和物质生活的改善,人们在达到了物质领域的满足后,人们的感性消费也更加深刻的影响到我们的日常消费习惯。消费者细小的心理活动中,受到生活环境、教育和经历的不同影响,在审美体验上便存在差异。在当下生活展现出的快节奏和强竞争,使人们感觉到身心俱疲,更多的消费者想让自己在使用产品的同时对产品包装产生共鸣并体会到乐趣。因此,越来越多的包装设计师通过更加丰富的表现形式来吸引消费者。仿生设计极富趣味的特性无疑成为最值得选择的表现形式之一。在此情况下,将色彩肌理仿生设计融入到水果罐头的包装中可以使消费者在眼前一亮的同时得到愉悦,这种愉悦可以是温暖亲切的、可以是风趣幽默的、也可以是轻松宁静的......而消费者恰是在这种情感体验中使自己的需求得到提升。“意外”水果罐头的色彩肌理仿生包装设计要在满足仿生设计主题和需求的前提下,发挥丰富的想象力和创造力:打破原有水果罐头包装的设计形式,从而将色彩肌理仿生设计理念与现有的包装形式完美结合,给人一种耳目一新的感觉之外,还要熟练掌握各种设计元素,使其相互渗透相互融汇,从而产生新的创意点。大胆采用软包装来进行产品包装的仿生再设计,在降低成本的同时,给消费者营造出便捷、健康的消费新理念,进而在市场面前树立新的品牌形象。
[Abstract]:With the rapid development of economy and the improvement of material life, people's perceptual consumption has a more profound impact on our daily consumption habits after the material field of satisfaction. In the small psychological activities of consumers, there are differences in aesthetic experience due to the different influences of living environment, education and experience. The fast pace and strong competition in the present life make people feel exhausted, and more consumers want to resonate and enjoy the packaging while using the product. Therefore, more and more packaging designers through a richer form of expression to attract consumers. Bionic design is undoubtedly one of the most interesting forms of expression. In this case, the color texture bionic design into the packaging of canned fruit can make consumers in front of the bright at the same time to get pleasure, this pleasure can be warm and cordial, can be funny humor, can also be relaxed and quiet. But the consumer is precisely in this kind of emotion experience causes own demand to obtain the enhancement. Color texture of "unexpected" canned fruits bionic packaging design should give full play to imagination and creativity on the premise of satisfying the theme and demand of bionic design: break the original design form of canned fruit packaging. Thus the color texture bionic design concept and the existing packaging form perfect combination, gives a kind of refreshing feeling, but also skillfully master all kinds of design elements, so that they infiltrate each other, thus producing a new creative point. Bold use of soft packaging to carry out product packaging bionic redesign, while reducing costs, to consumers to create a convenient, healthy new concept of consumption, and then set up a new brand image in front of the market.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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