超市智能购物车服务终端《Smart Buy》的设计研究
发布时间：2018-08-22 08:16
【摘要】：《Smart Buy》主要针对目前线下超市服务体系进行优化,将智能产品植入服务体系中,解决超市服务链条中的痛点问题,这也将传统线下超市与线上电商连通,运用O2O模式引导消费,培养用户习惯,最后达到线上线下双赢的新型智能超市服务体系,创造更良好,更具情感化的用户体验。论文阐述了《Smart Buy》课题创作的全过程,体现了将产品设计学和服务学相结合的核心思想,提出了“超市智能购物车服务终端”这一新的概念,并且探讨了当前新信息技术在超市服务设计中的应用与创新。论文共分为四个部分:第一部分阐述了课题的研究意义和社会背景,并从目前线下超市的市场现状及痛点问题,线下与线上购物模式的关系几个角度进行深入分析;第二部分通过线上线下多维度调研,确定了目标用户及线下载体;第三部分主要阐述了交互设计、视觉设计的设计思路及风格设定;第四部分总结了目前超市智能购物车服务终端在超市中的应用及未来发展趋势。论文通篇围绕超市智能购物终端的设计过程及落地实现方式进行阐述,试图通过互联网手段为传统线下超市“整容”。
[Abstract]:< Smart Buy > is mainly aimed at optimizing the current offline supermarket service system, implanting intelligent products into the service system to solve the pain point problem in the supermarket service chain, which also connects the traditional offline supermarket with the online e-commerce business, and uses the O _ 2O model to guide consumption. Finally, a new type of intelligent supermarket service system, which can create a better and more emotional user experience, can be achieved both online and offline. This paper expounds the whole process of the creation of "Smart Buy" project, embodies the core idea of combining product design with service science, and puts forward the new concept of "supermarket intelligent shopping cart service terminal". It also discusses the application and innovation of new information technology in supermarket service design. The thesis is divided into four parts: the first part describes the significance of the research and social background, and from the current offline supermarket market situation and pain point problem, offline and online shopping model of several angles of in-depth analysis; The second part determines the target user and the download body through the multi-dimension investigation on the line and the line below the line, the third part mainly elaborated the interactive design, the vision design thought and the style setting; The fourth part summarizes the application and future trend of intelligent shopping cart service terminal in supermarket. This paper focuses on the design process and landing realization of the supermarket intelligent shopping terminal, and attempts to "plastic surgery" for the traditional online supermarket by means of the Internet.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
本文编号：2196523
[Abstract]:< Smart Buy > is mainly aimed at optimizing the current offline supermarket service system, implanting intelligent products into the service system to solve the pain point problem in the supermarket service chain, which also connects the traditional offline supermarket with the online e-commerce business, and uses the O _ 2O model to guide consumption. Finally, a new type of intelligent supermarket service system, which can create a better and more emotional user experience, can be achieved both online and offline. This paper expounds the whole process of the creation of "Smart Buy" project, embodies the core idea of combining product design with service science, and puts forward the new concept of "supermarket intelligent shopping cart service terminal". It also discusses the application and innovation of new information technology in supermarket service design. The thesis is divided into four parts: the first part describes the significance of the research and social background, and from the current offline supermarket market situation and pain point problem, offline and online shopping model of several angles of in-depth analysis; The second part determines the target user and the download body through the multi-dimension investigation on the line and the line below the line, the third part mainly elaborated the interactive design, the vision design thought and the style setting; The fourth part summarizes the application and future trend of intelligent shopping cart service terminal in supermarket. This paper focuses on the design process and landing realization of the supermarket intelligent shopping terminal, and attempts to "plastic surgery" for the traditional online supermarket by means of the Internet.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
【参考文献】
相关硕士学位论文 前1条
1 王烁;直觉化交互设计研究——以家庭数字相册交互系统设计为例[D];清华大学;2004年
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