“图”说新语—藏传佛教八吉祥衍生品设计应用研究

发布时间：2018-09-18 17:50

【摘要】：本文以藏传佛教八吉祥为研究对象,通过对八吉祥相关文献进行分析、归纳和总结,分析出藏传佛教八吉祥的艺术特色,并对西宁地区的寺庙景点进行了调研,总结出制约旅游产业的因素。进而更加深刻的认识到佛教文化的内涵,基于佛教旅游业发展中存在的问题与不足,提出衍生品设计应用的思路,结合新媒体为衍生品搭建不一样的平台,做了手机壳衍生品设计、服装衍生品设计、包装创新类设计、网站设计、及二维动画设计并为佛教八吉祥衍生品的发展提出切实可行的建议。本文通过分析文献法、研究比对法,归纳出藏传佛教八吉祥的艺术表现特色,并通过实际调研法对藏传佛教寺庙的游客、寺庙居士进行调研,分析出制约藏传佛教旅游业发展和藏传佛教文化传播的主要因素。通过分析地域特色民间艺术品现状及品牌构建成功的案例,提出运用新形式、新媒体进行衍生品设计构建。明确藏传佛教八吉祥的受众人群定位,借助与品牌视觉设计上要满足大众审美需求,衍生品创新设计上兼顾不同层次的消费需求和传播媒介的新型载体,并提出实体店和网店、APP多种销售渠道,以及提出在文化节主题活动、新型载体、网络媒体、社交媒体和移动媒体相应的品牌推广和传播措施。顺应时代发展需求,提出设计满足市场消费需求的衍生产品的方法论。对藏传佛教旅游产品开发这些核心要素的设计探究,及创新形衍生品设计、载体创新设计、品牌APP设计研发等方面进行的创新设计探索。通过这些实际的设计探索,验证了本文提出的应用新媒体进行品牌构建的思路和方法的可行性。希望通过此次研究能够对业界日后的发展起到赏析价值也对今后的中国现代设计的发展起到推动作用。
[Abstract]:This article takes the eight auspicious Tibetan Buddhism as the research object, through the analysis, the induction and the summary to the eight auspicious related literature, analyzes the Tibetan Buddhism eight auspicious artistic characteristic, and has carried on the investigation to the Xining area temple scenic spot. The factors restricting the tourism industry are summarized. Then more deeply understand the connotation of Buddhist culture, based on the problems and shortcomings in the development of Buddhist tourism, put forward the ideas of derivatives design and application, combined with the new media to build a different platform for derivatives, The paper makes the design of mobile phone shell derivative, clothing derivative design, packaging innovation design, website design, and 2D animation design, and puts forward practical suggestions for the development of Buddhist eight auspicious derivatives. By analyzing the literature method and studying the comparison method, this paper sums up the artistic expression characteristics of the eight auspicious Tibetan Buddhism, and through the actual investigation method to the Tibetan Buddhist temple visitors, temple residents, The main factors restricting the development of Tibetan Buddhism tourism and the spread of Tibetan Buddhism culture are analyzed. By analyzing the present situation of folk art with regional characteristics and the successful cases of brand building, this paper puts forward the use of new forms and new media to construct derivatives design. Define the position of the audience of the eight auspicious Tibetan Buddhism, with the help of visual design and brand to meet the aesthetic needs of the public, derivatives innovation design to take into account different levels of consumer demand and new media carrier, And put forward a variety of sales channels of physical stores and online stores, as well as the cultural festival theme activities, new carriers, network media, social media and mobile media brand promotion and dissemination measures. According to the development of the times, the methodology of designing derivative products to meet the demand of market consumption is put forward. This paper probes into the design of the core elements of Tibetan Buddhism tourism product development, and the innovative design of derivative design, carrier innovation design, brand APP design and so on. Through these practical design exploration, this paper verifies the feasibility of the new media brand building ideas and methods proposed in this paper. It is hoped that this study will be helpful to the future development of the industry and will promote the development of Chinese modern design in the future.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB472

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