“软”设计在产品包装中的应用研究

发布时间：2018-11-21 13:45

【摘要】：“以人为本”一直以来都是国内外设计师研究设计的准则,视觉传达作为设计中应用最为普遍的一门设计学科,更应该注重设计中人文关怀的体现。因此本文顺应时代潮流,提出一种新的设计理论模式——“软”设计。这一概念的提出正迎合现代人的心理需求,倡导设计作品应更多的关注人的情感,更加柔软、贴心,给人们带来一种情感上的慰藉,同样也是一种社会责任感的体现,希望以多变的色彩和丰富的质感带给人们更多的感性回归与人情味。本文先从“软”字的中英文释义入手,进而将“软”设计这一概念与现盛行的情感化设计、交互设计、慢设计、无障碍设计理念进行对比分析研究,总结出它们之间的相似与不同之处,以便更好的理解与定位“软”设计。在论述了我国产品包装设计发展现状之后,发现问题与不足后继而从设计的实用属性、审美属性和文化属性三个方面来说明“软”设计应用于产品包装设计中的必要性。例如：分众包装在现代社会中的需求、现代社会中消费者的审美情感、人类心理平衡感的需求、设计与文化的相互影响等现实问题都充分印证了“软”设计可以运用到产品包装设计中去并发挥良好的作用。“软”设计之于产品包装设计的探索研究中探寻产品包装构成元素在形、色、味、音、触等不同感觉中是如何单一及综合体现柔软的感觉的,并且结合当前已有的著名案例进行分析总结,探讨设计师是如何把控材质、结构、颜色、图形带给受众的感觉体验,从而得出一些安全方便、柔软舒适、温暖人心的包装设计经验。最后,对全文进行总结论述,说明“软”设计的发展将给机械化时代的人们带来柔软、温馨的感觉,有着很好的发展前景。总体来说,本文通过对“软”设计的提出以及探寻,在产品包装设计领域提出一种新的设计理念,使设计作品能够关注人的内心感受,在人们体验设计品为生活带来方便的同时享受设计给生活带来的温情,做到真正的为人类服务；与此同时能够给其他设计领域一些参考和借鉴,以此告诉人们设计不应仅限于满足人类的使用需求与视觉体验,更应该满足呵护人类心灵的需求。
[Abstract]:"People-oriented" has always been the design criterion of designers at home and abroad. Visual communication, as the most common design subject in design, should pay more attention to the embodiment of humanistic care in design. Therefore, this paper follows the trend of the times, and puts forward a new design theory mode-"soft" design. This concept is to meet the psychological needs of modern people, advocate that design works should pay more attention to people's feelings, softer, more intimate, to bring people an emotional comfort, but also a sense of social responsibility. Hope to change colors and rich texture to bring people more emotional return and human feelings. This paper begins with the interpretation of the word "soft" in English and Chinese, and then compares the concept of "soft" design with the prevailing concepts of emotional design, interactive design, slow design and barrier-free design. Summarize their similarities and differences in order to better understand and position "soft" design. After discussing the present situation of product packaging design in China, the necessity of "soft" design applied in product packaging design is explained from three aspects: practical attribute, aesthetic attribute and cultural attribute. For example: the needs of focus packaging in modern society, the aesthetic feelings of consumers in modern society, the needs of human psychological balance, The interaction between design and culture fully proves that "soft" design can be applied to product packaging design and play a good role. Exploration of "soft" Design in Product Packaging Design how the components of Product Packaging reflect the softness in different senses such as shape, color, taste, sound, touch, etc. And combined with the existing well-known cases to analyze and summarize, discuss how designers control the material, structure, color, graphics to the audience feeling experience, so as to get some safe, convenient, soft and comfortable, Warm people's experience in packaging design. Finally, the paper summarizes and discusses the full text, and explains that the development of "soft" design will bring soft and warm feeling to people in mechanized times, and has a very good development prospect. In general, this paper puts forward a new design concept in the field of product packaging design through the introduction and exploration of "soft" design, so that the design works can pay attention to people's inner feelings. At the same time, people experience design products to bring convenience to life, while enjoying the warmth of design to life, so as to truly serve human beings; At the same time, it can be used for reference to other design fields, so as to tell people that design should not only meet the needs of human use and visual experience, but also meet the needs of caring for the human soul.
【学位授予单位】：福州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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