江安县政府利用媒体提升形象现状的调查研究

发布时间：2017-12-31 22:27

  本文关键词：江安县政府利用媒体提升形象现状的调查研究　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

  更多相关文章： 政府形象 媒体 调查 提升

【摘要】：目前,我国正处于全面建设小康社会、加速推进社会主义现代化发展的攻坚时期,尤其是中国共产党第十八届全国人民代表大会的召开,明确了我国在2020年全面建成小康社会的宏伟奋斗目标。在这样一个特殊时期,伴随着经济和科技的高速发展,我国社会结构也在经历着剧烈变迁,社会阶层分化明显,社会矛盾日渐尖锐。此时,一方面需要政府主动加深与媒体的沟通联系,巧妙借助大众传媒传播政府的理念,赢得公众对政府行政理念的理解和支持,以保证政策方针的顺利实施,从而促进社会健康有序的发展;另一方面,媒体也应该对当代特殊的媒介环境和受众特点加以深入研究,克服特殊时期媒体传播延续下来的“高大全”的传播方式,并做好与公众的沟通,以事实为原则、以公众喜闻乐见和易于接受的方式,对政府的相关信息进行妥善处理,最大化发挥媒体在政府形象塑造中的关键作用,为全面建设小康社会的大局服务。随着媒体行业不断的发展及其对社会影响的日益扩大,通过媒体来提升政府形象的理论研究已引起学界的关注,不管是国外学者还是国内,针对政府利用媒体提升形象的研究也较多,但是在这些成果里,笔者遗憾地发现,相较于东部发达地区而言,对西部地区的关注甚少,对西部县级城市媒体如何提升政府形象则研究几乎呈现空白,这与国家实施西部大开发,东部产业转移西部战略对政府形象的要求严重不符。本文研究的目的,在于通过对西部小县城江安县政府利用媒体提升政府形象现状进行一次调查,调查方式主要采用问卷调查、观察、个案访谈等方法。在结合国内外已有研究成果的基础上,运用传播学、媒体学、公共管理理论等进行定量和定性分析,最后通过对调查问卷等材料的分析,比较的详细掌握了当前政府利媒体提升形象方面的存在的问题以及背后深层次的原因,最后在结合江安的实际情况下,针对当前存在的问题提供了相关的提升形象的策略,期望为江安县政府利用媒体提升政府形象工作提供一些有价值的参考。
[Abstract]:At present, our country is in the comprehensive construction of a well-off society and accelerating socialist modernization in the crucial period, especially Chinese held the eighteenth session of the Communist Party of the National People's Congress, the country in 2020 to build comparatively well-off society in the grand goal. In such a special period, along with the rapid development of economy and technology. The social structure of our country is experiencing dramatic changes of social stratum differentiation is obvious, sharp socialcontradiction. At this time, the government initiative to enhance communication with the media contact on the one hand, clever use of mass media spread the idea of government, winning public understanding and support of the government administration, to ensure the smooth implementation of the policy. In order to promote the healthy and orderly development of society; on the other hand, the media should also be in-depth study of contemporary media environment and special characteristics of the audience, to overcome. But during the media continued high, means of communication, and good communication with the public, in fact, the public loved and acceptable way of information related to the government properly, to maximize the media play a key role in shaping the image of the government, for the comprehensive construction of a well-off society the overall service. With the continuous development of the media industry and its impact on society increasingly, theoretical research through the media to enhance the image of the government has been the concern of scholars, both foreign scholars and domestic research, aiming at using the media to enhance the image of the government is more, but in these results, I regret that, compared to the the eastern region, western region attracts little attention, the western county city media to enhance the image of the government study is almost blank, and the implementation of the national The development of the western region, serious discrepancies the eastern industrial transfer to the government's image of western strategy. The purpose of this paper is based on the western small town of Jiangan county government to use the media to enhance the image of the government in an investigation, investigation method mainly adopts questionnaire, observation, interviews and other methods on the basis of the domestic and abroad. Research on the use of communication, media, public management theory, quantitative analysis and qualitative analysis, through the analysis of the questionnaire and other materials, more detailed grasp of the problems of current government and the media to enhance the image and the reasons behind, finally combined with the actual situation of Jiang. Provide related to enhance the image of the strategy to solve the existing problems, expect to enhance the image of the government to provide some valuable reference for the government to use the media Jiangan Test.

【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D630
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本文编号：1361757