中国地方政府网络舆论危机案例研究

发布时间：2018-01-26 11:25

本文关键词： 政府网络舆论危机案例研究　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着社会舆论传播媒介的多元化，群众参与政治生活的热情空前高涨，因此传统的突发事件管理方法已经不再适应社会的发展趋势，如果还依靠隐瞒真相的方式与公众对立，，那么政府的危机管理必然要面对失败的后果。一个忽视网络舆论的重要性的政府最终将付出沉重代价，这已经被无数实践案例所证明。如何提升我国地方政府应对公众的网络舆论压力的能力，在舆论危机管理中占据主动权，对于维护政府权威、塑造正面形象有着重要意义。以此为出发点，本文着重对政府网络舆论危机的特征及演化规律进行深入分析和探讨。通过对目前网络舆论危机方面的研究成果进行归纳，以危机管理及公共危机治理、政府公共职能、社会燃烧、社会认知管理及信息传播等传统理论为基础，对网络舆论的特点进行分析，并对政府网络舆论危机的概念做出界定，即由公共事件或公众人物引发的经网络传播扩散、形成一定社会影响并为政府履行公共管理职能带来冲击和考验的事件。本文以2007年至2012年较有知名度和影响力的政府网络舆论危机事件为例，通过列举和多维度分析研究网络舆论危机事件的特点及发展趋势，简要概括该发展趋势的原因。并从中选取六起典型案例，以具有一定相似性的每两起案例为一组，分为3组进行对比分析。并以危机演化理论为分析框架，从六个方面总结归纳政府网络舆论危机演化规律。
[Abstract]:With the pluralism of the media of public opinion and the unprecedented enthusiasm of the masses in political life , the traditional emergency management method has no longer adapted to the development trend of the society . If we still rely on the way to conceal the truth from the public , the government ' s crisis management must face the consequences of failure . A government that ignores the importance of the network public opinion will pay a heavy price . It has been proved by numerous practical cases . How to improve our local government ' s ability to deal with the public ' s network public opinion pressure is important to maintain the authority of the government and shape the positive image . Based on the traditional theories , such as crisis management and public crisis management , government public functions , social combustion , social cognition management and information dissemination , this paper analyzes the characteristics of public opinion in the network , and defines the concept of public opinion crisis in the government . Taking the event of public opinion crisis from 2007 to 2012 as an example , this paper analyzes the characteristics and development trend of network public opinion crisis events by citing and multidimensional analysis , and summarizes the causes of the development trend . Six typical cases are selected , and each two cases with certain similarity are divided into 3 groups .

【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D63

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