突发事件诱发的网络抱怨主题的影响力度量方法研究

发布时间：2018-04-26 22:29

本文选题：在线社交网络 + 突发事件　；参考：《合肥工业大学》2016年硕士论文

【摘要】：在社交网络平台上,针对公共政策制定与实施问题的网民抱怨声音越来越多,这些声音经平台的信息聚集、频繁互动、口碑传播和情绪共振以后,爆发的网络抱怨舆情给公共管理决策带来困难和挑战。中国正处于社会转型时期,各种问题和矛盾较多,偶然突发的事件能激起网民的群体抱怨情绪,诱发社会情绪的共振产生网络舆情,危害社会安全和稳定。本文在分析突发事件诱发的网络抱怨主题影响力影响因素的基础上,首先构建了抱怨信息文本信息质量、传播时效、交互程度和突发事件引起的情绪共振程度四维指标体系,然后运用信息熵方法,构建了网上群体抱怨主题影响力动态度量模型,并采用微博数据验证了该度量模型的合理性和有效性。实验证实该度量方法可有效地解决网上群体抱怨在受到突发事件信息的刺激,通过频繁互动抱怨话题信息,从而导致社会情绪共振下的抱怨信息影响力测量问题,该方法可以帮助公共政策决策者聆听网上群体抱怨声音,实时了解和掌握社情民意,从而为公共政策的制定和实施提供科学依据和实用方法。
[Abstract]:On the social network platform, netizens who aim at the problem of making and implementing public policies complain that there are more and more voices, which are gathered through the platform's information, interact frequently, spread word of mouth and resonate with emotion. The outburst network complains the public opinion to bring the difficulty and the challenge to the public management decision. China is in the period of social transformation. There are many problems and contradictions. Accidental and unexpected events can arouse the moods of Internet users, arouse the resonance of social emotions and generate network public opinion, which endanger social security and stability. On the basis of analyzing the influential factors of the theme of network complaint induced by unexpected events, this paper first constructs a four-dimensional index system of information quality, communication time, interaction degree and emotional resonance caused by unexpected events. Then using the information entropy method, the dynamic measurement model of the influence of online group-complaining theme is constructed, and Weibo data is used to verify the rationality and validity of the model. The experimental results show that this method can effectively solve the problem of the influence measurement of complaint information under the resonance of social emotion through frequent interactive complaint topic information through the online group complaints stimulated by the information of unexpected events. This method can help the public policy makers to listen to the voice of online group-complaining, to understand and grasp the public opinion in real time, and to provide scientific basis and practical method for the formulation and implementation of public policy.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D63;F224

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