四川什邡“7.2”群体性事件政府应对舆情危机案例研究

发布时间：2018-10-25 18:50

【摘要】：当前,我国正处于体制改革和经济转型时期,社会不稳定性加剧,利益格局不断调整、社会控制持续降低、社会分化加剧突出等一系列因素暴露了社会的一些深层次矛盾,导致群体性事件频发。随着网络技术不断发展,网络用户呈现出与日俱增的趋势,人们越来越习惯借助互联网来了解世界、表达观点、倾诉诉求,从而使得互联网成为思想文化信息的集散地和社会舆论的放大器,并深刻影响着社会管理、党建工作等方方面面。2012年,什邡、启东、镇海等地发生了群体性事件,当地居民为了反对修建影响环境的项目而进行上街抗议。值得关注的是,鉴于什邡“警民冲突”及启东冲击市政大楼事件中民众情绪激进,群体性事件发生之后,当地政府均撤销了相关项目。在这些事件中,绝大多数当地群众已开始通过手机、电脑等对事件现场进行文字、图片直播,这些添加了个人意志的信息通过微博、论坛、博客等广为流传,引起了更大更广范围的高度关注。随着微博等互动平台的快速使用,政府所面对的舆论压力正在逐渐增大,如何因势利导,不仅是加强社会管理的现实问题,更是对各级领导干部执政能力、执政智慧的严峻考验,因此,本文旨在选取四川什邡“7.2”群体性事件舆情处置的角度作为案例进行具体研究。本文通过运用公共危机管理理论和新公共管理理论,对四川什邡“7.2”群体性事件舆情处置案例进行研究,深入分析了四川什邡“7.2”群体性事件舆情危机产生的原因,梳理出什邡政府在进行重大项目建设时,对舆情沟通和舆情引导两方面存在的问题进行分析,概述什邡政府在舆情处置失败的表现,找出舆情处置失败的原因,提出什邡政府在舆情处置方面采取相应的措施。本案例研究的意义在于为我国其他市县群体性事件舆情处置提供了可供参考的经验,即提高重大项目建设的透明度以及提高公众在重大项目的参与度;并为我国其他市县群体性事件舆情处置提供相应的对策建议,即提升网络舆情危机意识,建立突发事件新闻发布机制和构建多部门协作交流机制。
[Abstract]:At present, China is in the period of system reform and economic transformation. A series of factors, such as increasing social instability, constantly adjusting the pattern of interests, decreasing social control and intensifying social differentiation, have exposed some deep-seated contradictions in society. Leading to frequent occurrence of mass events. With the continuous development of network technology, network users show a growing trend, people are more and more accustomed to use the Internet to understand the world, express their views, and pour out their demands. As a result, the Internet became an amplifier of ideological and cultural information and public opinion, and profoundly affected social management, party building, and other facets. In 2012, Shifang, Qidong, Zhenhai and other places had mass incidents. Local residents took to the streets to protest against the construction of projects affecting the environment. It is worth noting that, in Shifang City, the local government cancelled the projects after the incident of "police conflict" and the Qidong attack on the municipal building. In these incidents, the vast majority of the local people have started to broadcast live pictures and words on the scene through mobile phones and computers. This information, which has added personal will, has been widely circulated through Weibo, forums, blogs, and so on. Has attracted much greater and wider attention. With the rapid use of Weibo and other interactive platforms, the pressure on public opinion faced by the government is gradually increasing. How to guide the situation is not only a realistic problem in strengthening social management, but also a practical issue for leading cadres at all levels to govern. Therefore, this paper chooses Shifang "7.2" as a case study. By using the theory of public crisis management and the theory of new public management, this paper studies the public opinion case of "7.2" group incident in Shifang, Sichuan Province. The causes of public opinion crisis of "7.2" group incident in Shifang City, Sichuan Province, are analyzed in depth, and the problems of public opinion communication and public opinion guidance are analyzed when Shifang government carries out major project construction. This paper summarizes the performance of Shifang government in the failure of public opinion disposal, finds out the reasons for the failure of public opinion disposal, and puts forward the corresponding measures taken by Shifang government in the aspect of public opinion disposal. The significance of this case study is to provide reference experience for other cities and counties in China to deal with the public opinion of mass incidents, that is, to improve the transparency of major projects and public participation in major projects; It also provides corresponding countermeasures and suggestions for other cities and counties in our country to deal with the public opinion of mass incidents, that is, to enhance the awareness of network public opinion crisis, to establish the mechanism of emergency news release and to build a multi-department cooperative communication mechanism.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D631.43

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