易逝品动态库存管理与质量控制

发布时间：2018-01-19 07:20

本文关键词： 易逝品定价库存管理质量控制消费者行为最优控制　出处：《天津大学》2016年博士论文　论文类型：学位论文

【摘要】：近年来,结合消费者行为研究易逝品运营策略已经成为当前对易逝品研究的重要组成部分.本文分别对易逝品的温度控制问题,考虑消费者行为的易逝品定价,库存控制及质量决策问题进行深入研究.主要内容如下:研究易腐品的最优温度控制问题.对质量按照一阶反应衰减的易腐品,建立了以总成本为目标的关于易腐品的温度最优控制模型.应用极大值原理求得了最优仓储温度.结果表明当易腐品的质量按照一阶反应衰减时,最优仓储温度是一个常值.在实践应用中,恒温仓储环境易于控制并且能提升企业的经济效益.研究考虑消费者参考价格效应的易逝品库存控制和定价问题.建立了有消费者参考价格效应的库存控制模型.给出了最优策略存在的必要条件,求得了最优的定价策略和库存控制策略.结果表明当消费者对历史价格记忆能力较强时,企业可以采取逐渐上升的定价策略,以提高企业的收益.当消费者对历史价格的记忆能力减弱时,企业可以采取先降低销售价格然后在提升销售价格的定价策略.当消费者对历史价格很不敏感时,在销售周期内,企业可以采取一直降价的销售策略.研究考虑消费者参考质量行为的联合定价与质量投资决策问题.以总利润为目标,建立了最优控制模型.应用极大值原理求解,分别得到了有限计划周期和无限计划周期的最优策略.结果表明,无限计划周期时的最优质量投资策略是一个常数.在计划周期内,公司不会一直增大产品质量的投资.由于消费者的参考质量效应,企业需要一个较高的质量投资水平.研究考虑消费者炫耀性消费行为的供应链定价与协调问题.分别给出了供应商和零售商集中和分散决策时的最优策略.结果表明虽然消费者的炫耀性消费行为加重了供应链的双重边际效应,但该行为对供应商和制造商均有益处.给出了一个收益分享合同,并且证明此合同可以协调该供应链.消费者的炫耀性消费行为对收益分享合同并没有影响.为了使供应链达到协调,制造商索取的批发价格要小于其生产成本.
[Abstract]:In recent years, the research on perishable products operation strategy based on consumer behavior has become an important part of the current research on perishable products. In this paper, the temperature control of perishable products is considered, and the pricing of perishable products is considered. The main contents are as follows: the optimal temperature control problem of perishable products is studied. The perishable products whose quality decays according to the first order reaction are studied. An optimal temperature control model for perishables with total cost as the goal is established. The optimal storage temperature is obtained by applying the maximum principle. The results show that when the quality of perishable products attenuates according to the first order reaction. The optimal storage temperature is a constant. The constant temperature storage environment is easy to control and can improve the economic benefit of enterprises. The inventory control and pricing problem of perishable goods considering consumer reference price effect is studied. The inventory control model with consumer reference price effect is established. The necessary conditions for the existence of the optimal strategy are given. The optimal pricing strategy and inventory control strategy are obtained. The results show that when consumers have a strong memory of historical prices, enterprises can take a gradually rising pricing strategy. In order to improve the income of enterprises. When consumers' memory of historical prices is weakened, enterprises can first reduce the price of sales and then increase the price of the pricing. When consumers are not sensitive to historical prices. During the sales cycle, the enterprise can adopt the sales strategy of reducing price all the time. The joint pricing and quality investment decision problem considering the consumer's reference quality behavior is studied. The goal is the total profit. The optimal control model is established and the optimal strategy of finite plan period and infinite plan period is obtained by applying the maximum principle. The optimal quality investment strategy is a constant during the infinite planning cycle. During the planning period, the company will not always increase the investment in the product quality due to the consumer's reference quality effect. Enterprises need a high quality investment level. The supply chain pricing and coordination problem considering consumers' conspicuous consumption behavior is studied. The optimal strategies for centralized and decentralized decision-making of suppliers and retailers are given respectively. It shows that although the conspicuous consumption behavior of consumers has aggravated the double marginal effect of supply chain. But this behavior is beneficial to both suppliers and manufacturers. A revenue-sharing contract is given. It is proved that the contract can coordinate the supply chain. The conspicuous consumption behavior of consumers has no effect on the revenue-sharing contract. In order to coordinate the supply chain, the wholesale price demanded by the manufacturer is less than its production cost.
【学位授予单位】：天津大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：F274

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