具过度自信零售商的供应链网络均衡研究

发布时间：2018-02-03 01:54

本文关键词： 供应链网络闭环过度自信变分不等式缺陷产品　出处：《青岛大学》2016年硕士论文　论文类型：学位论文

【摘要】：当今世界,商业竞争模式已从传统的企业与企业之间的单打独斗转变为供应链与供应链之间的复杂竞争。供应链网络模型成为生产、运营以及运输等领域中最为常见的供应链管理决策模型。供应链网络均衡的研究成为众多管理学者的重点研究领域。传统的网络均衡的研究大都是基于网络成员完全理性行为的研究,然而,大量的实证研究表明,现实中人们普遍存在着过度自信行为,基于完全理性行为的网络均衡研究具有很大的局限性。因此,为了使研究更具现实意义,本文将过度自信行为纳入到供应链网络均衡模型中。研究随机需求市场环境下具过度自信行为零售商的供应链网络均衡问题,分析零售商的过度自信行为对自身订购决策、制造商供给决策以及整个供应链网络均衡的影响。本文研究结果表明,零售商过度自信行为的研究对网络成员的行为决策具有很好的解释力。当市场出现不利信息时,零售商的过度自信程度越大,其均衡产品订购量越小,且均衡订购价格越低;当市场出现有利信息时,零售商的过度自信程度越大,其均衡产品订购量越大,且均衡订购价格越高。
[Abstract]:In today's world, the mode of business competition has changed from traditional single fight between enterprises to complex competition between supply chain and supply chain. Supply chain network model has become production. Supply chain management decision model is the most common model in the fields of operation and transportation. The research of supply chain network equilibrium has become the key research field of many management scholars. The traditional research of network equilibrium is mostly based on network members. The study of perfectly rational behavior. However, a large number of empirical studies show that people generally have overconfident behavior in reality, and the research of network equilibrium based on completely rational behavior has great limitations. Therefore, in order to make the study more practical significance. In this paper, overconfidence behavior is incorporated into the supply chain network equilibrium model, and the supply chain network equilibrium problem of retailers with overconfident behavior in the stochastic demand market environment is studied. This paper analyzes the influence of retailers' overconfidence behavior on their own order decision, manufacturer's supply decision and the equilibrium of the whole supply chain network. The research of retailers' overconfidence behavior has a good explanation for the behavior decision of network members. When there is adverse information in the market, the greater the degree of overconfidence of retailers, the smaller the ordered quantity of balanced products. And the lower the equilibrium price; When there is favorable information in the market, the greater the degree of overconfidence of retailers, the greater the amount of balanced products ordered, and the higher the price of equilibrium orders.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F274

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