供应链中CSR运作:相互激励、CSR配置与合作

发布时间：2018-02-26 09:34

本文关键词： 供应链相互激励机制 CSR配置 Nash讨价还价解　出处：《中国管理科学》2015年09期 　论文类型：期刊论文

【摘要】：基于Baron为代表的战略CSR观点和一条由上游制造商和下游零售商构成的两级供应链,用制造商和零售商是否被要求实施CSR行为来描述供应链中的CSR配置,分别建立求解了三种CSR配置下的三阶段非合作运作模型。相应的均衡社会业绩和经济业绩之间的比较结果表明,在消费者对供应链中的CSR行为具有积极反应的条件下,由于制造商和零售商的CSR行为之间的策略性互补性导致的相互激励机制,使得"制造商和零售商各自为自己的CSR行为负责"这一CSR配置获得的经济业绩和社会业绩均较高。进一步,合作运作下的Nash讨价还价解显示,由于合作的运作方式可以克服非合作运作中存在于产品交易阶段的双重加价的问题和CSR策略性行为互动阶段的CSR行为动机不足问题,从而可以进一步提高社会业绩和经济业绩。这些结果一方面为解决"哪个节点企业应当对供应链整体的社会责任行为负责"这一争议提供了一个理论回应;另一方面,指出供应链中的CSR行为的管理,重点不是CSR在供应链中如何配置,而在于是否采用合作的运作方式。
[Abstract]:Based on the strategic CSR viewpoint represented by Baron and a two-level supply chain composed of upstream manufacturer and downstream retailer, the CSR configuration in the supply chain is described by whether the manufacturer and retailer are required to implement CSR behavior. The three-stage non-cooperative operation models under three kinds of CSR configurations are established respectively. The results of comparison between balanced social performance and economic performance show that under the condition that consumers have positive response to CSR behavior in supply chain, Mutual incentives resulting from the strategic complementarity of CSR behavior between manufacturers and retailers, This makes the CSR configuration "manufacturer and retailer responsible for their own CSR behavior" achieve higher economic and social performance. Further, the Nash bargaining solution under cooperative operation shows that, Because the cooperative mode of operation can overcome the problem of double price increase existing in the stage of product transaction in non-cooperative operation and the problem of insufficient motivation of CSR in the interactive stage of strategic behavior of CSR. These results, on the one hand, provide a theoretical response to the dispute of which node enterprises should be responsible for the socially responsible behaviour of the supply chain as a whole; on the other hand, It is pointed out that the management of CSR behavior in supply chain is not how to configure CSR in supply chain, but whether to adopt cooperative operation mode.
【作者单位】：电子科技大学经济与管理学院;
【基金】：国家自然科学基金重点项目资助(70932005);国家自然科学基金(71272129) 教育部新世纪优秀人才支持计划(NCET-11-0064) 四川省青年科技基金(2013JQ0031) 电子科技大学百人计划中青年学术带头人培养计划
【分类号】：F274

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