基于结构洞的关键资源对旅游供应链渠道权力的影响——以环意国际旅行社为例

发布时间：2018-03-08 04:04

本文选题：旅游供应链　切入点：渠道权力　出处：《管理案例研究与评论》2015年06期 　论文类型：期刊论文

【摘要】：本文采用案例研究方法,以环意国际旅行社为研究对象,研究了旅游供应链上游地接社通过对供应链结构洞的管理逐渐获得渠道权力的过程,试图打开旅游供应链渠道权力转移机理的黑箱。研究发现,处于旅游供应链上游的地接社,可以通过信息技术削弱自身与终端游客之间的结构洞,或者与下游组团社通过契约增强组团社之间的结构洞及其稳定性。削弱或利用结构洞将为旅游供应链中的上游地接社带来新的关键资源,结构洞的关键资源与企业已有关键资源相结合,将加速旅游供应链中渠道权力由下游向上游的转移。本研究为旅游供应链上游企业获得渠道权力提供了一个系统化的视角。
[Abstract]:In this paper, a case study method is used to study the process of obtaining channel power through the management of supply chain structure hole in the upstream of tourism supply chain by taking Huan-Italy International Travel Agency as the research object. The study found that a local connection upstream of the tourism supply chain can weaken the structural hole between itself and the terminal tourists through information technology. Alternatively, the structural holes and their stability between the consortia are enhanced by a contract with the downstream consortium. Weakening or utilizing the structural holes will bring new key resources to the upstream communities in the tourism supply chain. The combination of the key resources of the structure hole and the existing key resources will accelerate the transfer of channel power from downstream to upstream in the tourism supply chain. This study provides a systematic perspective for the upstream enterprises in the tourism supply chain to obtain channel power.
【作者单位】：西安工业大学经济管理学院;清华大学经济管理学院;
【基金】：国家自然科学基金项目(71172133) 陕西高校人文社会科学青年英才支持计划陕西省普通高等学校哲学社会科学特色学科建设项目
【分类号】：F274;F592.6

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