OBC产品和经营策略以及在整个供应链的发展

发布时间：2018-04-01 04:22

本文选题：HC服务　切入点：服务发展　出处：《华东理工大学》2014年硕士论文

【摘要】：2012年Rhenus物流(中国)有限公司决定执行手里拎的投资组合服务,引进这个物流产品的原因是因其在亚洲的需求。例如,DHL当天部门的负责人在亚洲会议上透露,只这个特定的服务,DHL的收入约达60亿美元。还有来自Rhenus马来西亚办事处每月提供的与合作公司约20,000美元的海关费,这是”皇家亚洲“的手里拎服务的潜在重要性的进一步证明。此外,DHL,以及其他全球性的物流供应商,如CEVA,泛亚班拿,UPS全部或大部分是请其他媒体或小型物流或“随身携带”公司提供这项服务。反过来,后者完全依赖于他们的可持续发展而提供这项服务。与国内最大的物流供应商不同的是,作为中等的大型物流公司,Rhenus公司内部有可能提供这项服务,而不必像小型物流公司一样把它作为一个必要的收入来源而依赖它。这些及其他因素都表明,Rhenus有必要建立一个网络上的手里拎功能。然而,目前只有亚洲Rhenus参与手里拎的业务支持,而且只有设在上海的Rhenus大中国总部参与这项服务的发展。这意味着,Rhenus随身携带的“RHC”没有得到欧洲Rhenus的任何运营支持。这样的结果是必须通过代理公司来完成这项服务,从而增加了成本和运输时间,而且也增加了为RHC客户提供的成本。此外,HC在墨西哥和巴西等主要市场缺乏覆盖面及品牌知名度,加上Rhenus缺乏在亚洲的营销工作,为在此服务的发展提供了进一步的挑战。考虑到这一点,亚洲及Rhenus,包括其欧洲同行,应该共同建立信息共享系统,在主要的HC市场目的地设立地方代表,进行有效的市场推广活动,以吸引大家关注在中国市场的投资。
[Abstract]:In 2012, Rhenus Logistics (China) Co., Ltd. decided to implement the portfolio service, which was introduced because of demand in Asia.The head of DHL's division, for example, told a conference in Asia that only this particular service generated about $6 billion in revenue.There is also a monthly customs fee of about $20000 from Rhenus's Malaysia office, which is further evidence of the potential importance of Royal Asia's hand-held services.In addition, DHL, as well as other global logistics suppliers such as CEVA, Pan Asia Panasonic UPS, all or most of which invite other media or small logistics or "carry-on" companies to provide this service.The latter, in turn, rely entirely on their sustainable development to provide this service.Unlike the largest domestic logistics provider, Rhenus, a medium and large logistics company, is likely to provide this service within itself without having to rely on it as a necessary source of revenue as a small logistics company.These and other factors point to the need for Rhenus to build a handheld function on the network.At present, however, only Asian Rhenus is involved in the business support in hand, and only Rhenus Greater China headquarters in Shanghai is involved in the development of the service.This means that the RHC, carried with it, does not receive any operational support from the European Rhenus.As a result, the service must be done through the agency, increasing costs and shipping times, as well as increasing costs for RHC customers.In addition, the lack of coverage and brand awareness in major markets such as Mexico and Brazil, coupled with Rhenus's lack of marketing in Asia, poses further challenges to the development of this service.With this in mind, Asia and Rhenus, including their European counterparts, should work together to establish information sharing systems, local representation in major HC market destinations, and effective marketing activities to attract attention to investments in the Chinese market.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F253

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