“农超对接”模式下农户心理契约与农产品流通效率关系机制研究——理论综述与展望

发布时间：2018-04-06 00:37

本文选题：农超对接　切入点：心理契约　出处：《商业经济研究》2017年03期

【摘要】：在农超对接模式日益普及的趋势下,目前对于农超对接模式的研究越来越多,而其运行效率的研究则是目前的研究热点。农户和超市的直接接触使双方关系对农产品流通渠道效率的影响作用逐渐扩大,因此农户心理契约会影响到农产品的流通效率。鉴于此,本文研究的主要问题就是心理契约和流通效率之间的关系机制。为了解这一关系机制,本文梳理了农超对接模式下的农产品流通效率领域的主要研究成果和学术观点,通过对已有资料文献的分析,发现农户心理契约对农产品流通效率有正向的影响,这种关系对农超对接模式下农产品流通渠道关系的治理机制具有指导意义。
[Abstract]:With the increasing popularity of the agricultural super docking mode, there are more and more researches on the agricultural super docking mode, and the research on its operational efficiency is a hot research topic at present.The direct contact between farmers and supermarkets makes the influence of the relationship between the two sides on the circulation channel efficiency of agricultural products gradually expanded, so the psychological contract of farmers will affect the circulation efficiency of agricultural products.In view of this, the main problem of this paper is the relationship between psychological contract and circulation efficiency.In order to understand the mechanism of this relationship, this paper combs the main research achievements and academic viewpoints in the field of agricultural product circulation efficiency under the mode of agricultural super docking, and through the analysis of the existing literature,It is found that the psychological contract of farmers has a positive effect on the circulation efficiency of agricultural products, and this relationship is of guiding significance to the governance mechanism of the distribution channel relationship of agricultural products under the mode of agricultural super docking.
【作者单位】：湖北经济学院工商管理学院;湖北企业文化研究中心;
【基金】：国家自然科学基金项目“农超对接模式下农户心理契约渠道机会主义行为与流通效率研究—以生鲜蔬菜为例”(批准号71403085) 湖北企业文化创新研究团队(批准号T201416)
【分类号】：F326.6

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