考虑社会责任和质量努力的服务供应链最优策略

发布时间：2018-04-06 05:37

本文选题：质量努力　切入点：企业社会责任　出处：《东北大学学报(自然科学版)》2017年06期

【摘要】：研究考虑服务集成商具有企业社会责任行为,服务提供商进行服务质量努力的服务供应链最优策略问题.在量化企业社会责任和服务质量努力的基础上,建立了具有行为特征的提供商和集成商的效用函数,并以服务供应链成员效用最大化为目标,对模型进行优化分析,得到不同约束条件下最优的企业社会责任、服务质量努力以及价格等最优决策策略.通过数值仿真发现:首先,多数情形下服务供应链成员的最优效用分别与集成商对社会责任投资预算的上限和提供商对服务质量努力投资预算的上限成正比.其次,为保证效用最大化,集成商在提高企业社会责任的同时,应尽可能选择质量努力较高的提供商进行协作.第三,提供商为获得最优效用,应尽量选择企业社会责任较好的集成商进行协作.但提供商不可盲目通过提高质量努力投资预算来增加企业效用.
[Abstract]:This paper studies the optimal strategy of service supply chain considering the CSR behavior of service integrators and service providers' service quality efforts.On the basis of quantifying corporate social responsibility and service quality, the utility functions of providers and integrators with behavioral characteristics are established, and the model is optimized and analyzed with the aim of maximizing the utility of service supply chain members.The optimal decision strategies such as corporate social responsibility, service quality effort and price are obtained under different constraints.Numerical simulations show that: firstly, the optimal utility of service supply chain members in most cases is proportional to the upper limit of CSR investment budget of integrator and the upper limit of investment budget of provider to service quality.Secondly, in order to ensure the maximum utility, the integrator should choose the provider with high quality to cooperate while improving corporate social responsibility.Third, in order to obtain the optimal utility, the provider should choose the integrator with better CSR to cooperate.However, providers should not blindly improve the quality of investment budgets to increase the effectiveness of enterprises.
【作者单位】：东北大学工商管理学院;
【基金】：国家自然科学基金资助项目(71371043) 教育部高等学校博士学科点专项科研基金资助项目(20130042110031) 中央高校基本科研业务费专项资金资助项目(N130206001) 辽宁省社科规划基金资助项目(L13BJY023) 辽宁省百千万人才工程项目(2013921072)
【分类号】：F274

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