iPhone制造外包模式下的苹果公司供应链管理研究

发布时间：2018-04-22 01:23

本文选题：苹果公司 + 制造外包　；参考：《天津大学》2014年硕士论文

【摘要】：随着经济全球化的持续深入，企业可以在全球范围内选择供应商并构建其供应链，进而打造其核心竞争力。制造外包成为企业常用的运营战略。制造外包给供应链管理增加了新的挑战，管理难度加大，，失控风险增加。但是仍然有越来越多的企业采用这一策略，不少企业借由这一战略取得了飞速发展。本研究以制造外包理论和供应链管理理论为基础，并结合本人所在代工企业富士康服务的苹果公司作为研究对象，以iPhone制造代工模式分析苹果公司供应链管理的变革、发展和优化。苹果公司在供应链管理四大关键领域需求管理、供应管理、制造管理和物流管理上有其成功独到之处。苹果公司通过精简产品线，品牌营销打造高端产品定位，并通过电信运营商捆绑销售模式，实现了有效地需求管理。苹果公司牢牢掌控着从原物料供应商、整机组装代工企业到物流服务商等供应链上各个节点，构建了一个以苹果公司为核心的供应链系统。这个系统的高效运作，帮助苹果公司的产品迅速上市，抢占全球市场，实现了高速增长。当然苹果公司还需要兼顾供应链上其他企业的利益，建立更为有效地供应商协同体系，从而保证供应链体系稳定健康的发展。苹果公司供应链管理成为行业的标杆，但要简单地模仿苹果公司恐怕不太容易，但是其制造外包和供应链管理的策略却成为业界学习和思考的典范。
[Abstract]:With the continuous deepening of economic globalization, enterprises can select suppliers and build their supply chain in the global scope, and then build their core competitiveness. Manufacturing outsourcing has become a common operation strategy for enterprises. Manufacturing outsourcing has added new challenges to supply chain management, increased management difficulty and increased risk of loss of control. However, there are still more and more enterprises adopting this strategy, and many enterprises have made rapid development by virtue of this strategy. Based on the theory of manufacturing outsourcing and supply chain management, and combining with the Apple Company of Foxconn as the research object, this paper analyzes the change of supply chain management in iPhone manufacturing contract mode. Development and optimization Apple has its own success in four key areas of supply chain management: demand management, supply management, manufacturing management and logistics management. Apple has achieved effective demand management by streamlining its product lines, building high-end product positioning by brand marketing, and bundling sales models with telecom operators. Apple is firmly in control of all the nodes in the supply chain from raw material suppliers, assembly contractors to logistics service providers, and has built a supply chain system with Apple as its core. The efficient operation of the system has helped Apple's products quickly to market, capture global markets, and achieve rapid growth. Of course, Apple also needs to take into account the interests of other enterprises in the supply chain and establish a more effective supplier coordination system to ensure the stable and healthy development of the supply chain system. Apple's supply chain management has become an industry benchmark, but it may not be easy to simply imitate Apple, but its manufacturing outsourcing and supply chain management strategies have become a model for the industry to learn and think about.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F416.63

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