基于合作竞争理论的设施选址问题研究

发布时间：2018-04-25 04:01

本文选题：合作竞争 + 设施选址　；参考：《北京交通大学》2014年硕士论文

【摘要】：摘要：市场竞争的加剧和对于企业核心竞争力的要求使得企业功能相互渗透,在全球竞争越来越激烈的环境下,合作的重要性也越来越高,竞争与合作并存成为企业必需面对的复杂环境。由于合作企业或者战略联盟企业在企业提供产品或者服务的过程中的作用越来越重要,单纯从本企业的角度考虑选址决策,或者仅考虑市场上竞争者对选址决策的影响,已经不符合企业战略选址决策精准化的要求。选址问题涉及到企业以及企业之间的重大决策问题,决策的好坏不仅影响到企业服务设施建设成本的高低,而且决定企业将来运营成本和竞争力的大小。结合合作竞争理论进行选址研究具有重要的理论和实践价值。论文从基本的竞争选址问题入手,从合作竞争理论出发,以双重规划模型为基础,研究竞争设施与合作设施并存的选址模型,将合作竞争思想引入选址决策。本文首先根据相关指标,应用层次分析法,从诸多的潜在合作伙伴之间寻找潜在的适合合作的伙伴；将合作竞争理论引入选址的双层规划模型,然详细介绍单纯竞争和合作竞争视角的双层规划模型,模型以选址成本最小、需求点覆盖最大化为目标,假设顾客选择设施仅考虑距离,即顾客选择和自己距离最近的设施满足自身需求,优化企业对需求点的覆盖率问题。探讨在单纯竞争和合作竞争的情境下,企业需要承担的成本和企业占有的市场份额的差异,力求提供一套可行的分析思路,并为一些具体的选址实践提供一定策略建议。论文从基本的双层规划模型为出发点,从合作竞争等理论出发,研究合作竞争环境下选址双层规划模型的建立、求解和应用问题,将合作竞争理论应用于选址模型。通过模型和具体的数值算例分析,检验模型的可行性,从而实现共赢,实现最大化的总体收益。
[Abstract]:Absrtact: with the intensification of market competition and the requirement of enterprise core competence, the functions of enterprises infiltrate each other, and the importance of cooperation becomes more and more important in the environment of more and more fierce competition in the world. The coexistence of competition and cooperation has become a complex environment that enterprises must face. Because cooperative enterprises or strategic alliance enterprises play more and more important role in the process of providing products or services, they consider the location decision only from the point of view of their own enterprises, or only consider the influence of competitors in the market on the location decisions. Has not been in line with the enterprise strategic location decision accuracy requirements. The problem of location selection involves the important decision problems between enterprises and enterprises. The quality of decision not only affects the construction cost of enterprise service facilities, but also determines the future operation cost and competitiveness of enterprises. It has important theoretical and practical value to study site selection based on cooperative competition theory. Based on the theory of cooperative competition and the theory of cooperative competition, this paper studies the location model of competitive facilities and cooperative facilities based on the theory of cooperative competition, and introduces the idea of cooperative competition into the decision of location. In this paper, according to the relevant indicators, we apply the analytic hierarchy process (AHP) to find out the potential suitable partners from many potential partners, and introduce the cooperative competition theory into the bilevel programming model of location selection. However, the two-level programming model of pure competition and cooperative competition is introduced in detail. The model aims at minimizing the location cost and maximizing the coverage of demand points, assuming that the customer chooses facilities with only distance in mind. That is, customer choice and their nearest facilities to meet their own needs, optimize the corporate demand point coverage problem. This paper discusses the differences between the cost and market share of enterprises under the circumstances of pure competition and cooperative competition, and tries to provide a set of feasible analysis ideas and some suggestions for some specific siting practices. Based on the basic bilevel programming model and the cooperative competition theory, this paper studies the establishment, solution and application of the location bilevel programming model in the cooperative competition environment, and applies the cooperative competition theory to the location model. The feasibility of the model is tested by the model and the numerical examples, so as to realize the win-win situation and maximize the total income.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F252

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