快时尚服装产品的库存管理

发布时间：2018-04-30 16:11

本文选题：快时尚服装 + 库存管理　；参考：《上海交通大学》2014年硕士论文

【摘要】：企业在现代市场经济当中正发挥着越来越大的作用。对于一个企业而言，，其运营能力的高低直接影响了企业为整个现代社会做贡献能力的大小。在各项运营指标当中，存货周转率是及其重要的一项，减少库存对于仓储空间的占用，同时降低库存费用并且控制库存资金占用，帮助企业加速资其金周转。库存量过大所产生的问题包括：仓库面积和库存保管费用不断增大，同时提高了产品成本；库存占用了大量流动资金，不但加重了货款利息而且会影响资金时间价值以及机会收益；库存会造成产成品原材料有形和无形损耗并且造成企业的资源大量闲置，阻碍了其合理配置和优化。本文以ZARA、耐克等快时尚服装领域的国际巨头的运营案例分析为基础，结合中国市场、销售以及运营环境的实际情况进行了研究。研究的主要内容，基于短生命周期产品理论，分析了快时尚库存管理的问题以及这些问题的成因，针对服装生产企业、服装分销企业、以及服装终端零售企业分别提出了库存管理策略。本文的研究成果不仅仅体现在不同快时尚服装产品供应链上不同环节企业的库存管理策略，更进一步的提出针对快时尚服装产品的特点的端到端供应链协同库存管理的策略。本文的研究意义在于，通过针对快时尚服装供应链上生产、分销、零售三个环节库存管理的研究，在传统的服装库存管理理论的基础上，提出优化快时尚服装供应链库存管理的优化策略.
[Abstract]:Enterprises are playing a more and more important role in the modern market economy. For an enterprise, its operational ability has a direct impact on its ability to contribute to the whole modern society. Among the operational indicators inventory turnover is one of the most important items. It can reduce the cost of inventory and control the occupation of stock funds to help enterprises speed up the turnover of capital. Problems caused by excessive inventory levels include increasing warehouse space and inventory maintenance costs, as well as increased product costs, and large amounts of working capital occupied by inventory, It not only increases the interest on payment, but also affects the time value of funds and the opportunity income; inventory will cause tangible and invisible loss of raw materials and lead to a large number of idle resources of the enterprise, which hinders its rational allocation and optimization. Based on the case study of the international giants in the field of fast fashion clothing such as Zara, Nike and so on, this paper studies the actual situation of Chinese market, sales and operation environment. Based on the short life cycle product theory, this paper analyzes the problems of fast fashion inventory management and the causes of these problems, aiming at garment production enterprises and garment distribution enterprises. And clothing terminal retail enterprises put forward inventory management strategy. The research results of this paper are not only reflected in the inventory management strategies of enterprises with different links in the supply chain of different fast fashion clothing products, but also put forward the strategy of end-to-end supply chain collaborative inventory management aiming at the characteristics of fast fashion clothing products. The significance of this paper lies in the research of inventory management of production, distribution and retailing in the fast fashion clothing supply chain, on the basis of the traditional clothing inventory management theory. The optimization strategy of inventory management in fast fashion clothing supply chain is put forward.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

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